VP Content & Media

Einride

580

Stockholm, Sweden

Posted on: 2023-06-07

Category: transportation

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Expired

Employment type:

Full time

Experience required:

Director

Salary

Salary not provided

About the company:

Einride is an industry-disrupting freight technology company providing end-to-end solutions for electric and autonomous shipping.

By deploying technologies that are integrated using its data-driven operating system, Saga, it enables customers to decarbonize their operations by making an immediate shift towards digitalized, electric road freight.

In 2019, Einride became the world’s first company to operate an autonomous, electric freight vehicle on a public road. Its vision is to make Earth a better place through intelligent movement.

Part commercial enterprise, part revolutionary movement, Einride leads the transition to a zero-emission transportation system, based on autonomous, all-electric vehicles, coordinated by an intelligent routing software — making the journey from A to B as efficient as possible.

As the VP of Content & Media Marketing, you will play a key role in shaping and implementing comprehensive content and media marketing strategies. Your background and expertise in content strategy, paid media strategy and account-based marketing principles will be instrumental as you lead a team of talented marketers to execute impactful initiatives. By fostering strong collaboration with cross-functional teams, including commercial, product, and design, you will contribute to shaping the overall marketing strategy while ensuring alignment to our business objectives.

Job description

Lead the creation of compelling content spanning various formats, incl. written articles, whitepapers, videos, webinars, podcasts and more, to engage and provide value to our target audiences.

Oversee the strategizing, planning, production, and distribution of high-quality content across a diverse channel mix, such as website, email, SoMe and third-party platforms.

Lead the strategic development and execution of paid media plans across both digital and traditional outlets, utilizing paid advertising across social media, SEM, and other paths to increase brand visibility and drive lead generation.

Collaborate closely with internal stakeholders to gain insights into customer personas, market trends, and the competitive landscape, ensuring that content and media efforts effectively address customer needs and pain points throughout each step of the customer journey.

Monitor and analyze key performance metrics, including engagement, conversion rates, and pipeline growth, to refine strategies and drive continuous improvements.

Stay up to date with industry trends, emerging technologies, and best practices in content and media marketing, integrating relevant insights into our marketing strategies and plans, ensuring creative excellence is at the heart of all executions.

Establish strong relationships with external partners, agencies, and influencers to, when deemed necessary, leverage their expertise and amplify the impact of our efforts.

Requirements

Minimum of 8+ years experience in content direction, ABM or paid media strategy roles, preferably including experience at B2B SaaS technology companies.

Proven track record in developing and executing successful content and paid media marketing strategies.

In-depth understanding of marketing channels, including SEO, social media (both cultural and tactical platform nuances), email marketing, and content distribution platforms.

Strong analytical skills and proficiency in marketing analytics tools to measure campaign performance and derive actionable insights.

Excellent written and verbal communication skills, with the ability to create compelling content and collaborate effectively with cross-functional teams.

Demonstrated leadership capabilities, with experience leading and developing high-performing teams.

Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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