Senior Copywriter (contract), SPAN Creative

Our Mission

SPAN develops innovative electrification technology products that support an electrified future and give homeowners unprecedented levels of control over their home energy usage.

The SPAN Panel—our flagship product—is a “smart” replacement for the 100-year-old electrical panel found in most homes, allowing for circuit-level monitoring and control from any iOS or Android device. When combined with solar and battery storage, our panel offers the best home backup solution available on the market. SPAN Drive—our newest product—is a blazing fast, universal EV charger that integrates seamlessly into the home’s energy system.

We’re seeking a motivated and talented Copywriter to write for the SPAN brand and evolve messaging and positioning. As an important member of our growing Marketing team, you will play a key role in architecting an exciting, category-defining consumer-first brand.

This role will initially be a 4-month contract. If the Senior Copywriter exceeds expectations, this role is intended to be a full-time hire. 

The Role
The Senior Copywriter will team up with a visual designer to drive creative ideation, messaging and positioning, and developing finished creative assets to-market. This role will work with the various marketing channel leads, sales team, tech and engineering teams to craft and create campaign-related messaging.  

This role requires significant previous experience in copywriting, and you likely honed your skills at a creative agency working across several consumer brands and campaigns. 

This person will be responsible for executing how the SPAN brand manifests across experiences and integrated channels. The Senior Copywriter is both a writer, idea generator, and a maker. You and SPAN’s visual designer (your creative partner) will be responsible for creative production coming from the SPAN brand. Your personal design ethos and imprint will be visible throughout all SPAN’s creative executions. You should be a storyteller who can harness our brand, including the product and user experience narrative, and launch creative in-market that advances the SPAN brand to be one of the most distinguishable, unique brands in ClimateTech. The SPAN brand already has immense equity that you will continue to grow and add more dimensions to.

This role is a key part of our Marketing team and will report directly to the Head of Marketing. The Senior Copywriter will work closely with key team members such as the Marketing Manager, Digital Experience Marketing Lead, Event Marketing and PR Manager, and others to create experiences that both wow and are performant. 

In this role, your responsibilities include:

• Support the Marketing function in executing high-quality creative concepts and messaging
• Work as a team with the Senior Designer to create assets for the website, social media, advertisements, sales collateral, presentations, physical displays, email, and writing for scripts related to videos
• Operate SPAN social media accounts including creating organic content and community management
• Act as a brand gatekeeper, helping to maintain copy alignment on templates, activities, campaigns and messaging across internal departments and customer-facing material
• Maintain existing content and copy and refresh for updates
• Pitch-in on projects outside of your core role, to help advance team goals
• Bring your ideas to the table: Span is rapidly growing you should be interested in presenting your concepts and ideas

About You 

Required Qualifications

We are seeking a Copywriter who has:

• Previous copywriter experience, advertising agency experience preferred (writing of campaigns for consumer brands is a must)
• Creativity: Bring new ideas continuously for campaign and brand positioning; thoughtful of execution and how to bring ideas to live. 
• Problem-solver who is highly organized: you can think, plan, and execute on multiple projects autonomously
• San Francisco candidates preferred but will consider exceptional remote candidates
• Familiarity with social media software (Sprout Social) and the ability to recognize relevant social media conversations: you’ll be our ear to the ground to route the message to the marketer or sales rep to the right post(s)
• Ability to handle fast-paced work in a dynamic environment
• Exceptional communication skills: Excellent grammar, spelling, proofreading, attention to detail, and can write effortlessly to humanize brands but can switch to technical writing when needed to emphasize technologies and innovation

Life at SPAN

SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. 

Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges. 

Our CEO, Arch Rao⁠—former head of the Tesla Powerwall team⁠—fosters an energetic and collaborative environment, with a strong emphasis on maintaining work-life-balance across the organization.

We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.

The Perks:

⚡ Competitive compensation + equity grants at a well-funded, venture-backed company

⚡ Comprehensive benefits (including medical; dental, vision, life and disability insurance)

⚡ Comfortable, sunny office space located near BART and Caltrain public transit

⚡ Strong focus on team building and company culture (events, meet-ups, clubs)

⚡ Flexible hours and unlimited PTO

Our Mission & Values:

At SPAN, we believe that powering your home with clean energy should be a simple and delightful experience that is at its essence human-centered and technology-forward.

Our core values include:

• Making home energy more accessible, intuitive, and convenient.

• Enabling homes and vehicles to be powered by the sun.

• Building resilient homes with reliable power.

• All-electric everything.

• A more flexible & distributed grid.

Interested in joining our team? Submit an application today and we’ll be in touch with the next steps!