Director of Product Marketing

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

Fluence (Nasdaq: FLNC) is a global market leader in energy storage products and services and digital applications for renewables and storage. With a presence in 30 global markets, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable storage products, comprehensive service offerings, and the Fluence IQ platform, which delivers AI-enabled digital applications for managing and optimizing storage and renewables. The company is transforming the way we power our world by helping customers create more resilient and sustainable electric grids. For more information, please visit fluenceenergy.com.

 

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

The Director of Product Marketing will lead the product marketing team and support product positioning, content development, and new product launch activities for Fluence’s energy storage, services, and software products. 

Sitting at the intersection of Fluence’s marketing and product organizations, you will play a key role in driving demand for our energy storage and cloud-based software products with content and messaging that resonates with target customer segments and user personas. The Director of Product Marketing position is highly cross-functional and will work collaboratively with product management, marketing communications, sales, commercial, sales engineering, technology, and other parts of the organization to ensure products are launched and brought to market successfully.

The Director of Product Marketing will lead the product marketing team: 

•Manage and mentor a team of 3 product marketers covering a broad range of offerings and enable their success.

•Set goals and prioritize initiatives and team deliverables in collaboration with the product management team, marketing team, and other stakeholders.

•Work with regional growth, marketing, and sales teams to drive demand for and differentiation of the Fluence solutions. 

•Report on progress against goals and target deliverables.

•Drive the team to create and execute product launch initiatives and ongoing marketing needs to support the sales of our offerings.

•Work closely with product management, technology, and marketing to develop product messaging that resonates with target customers and buyers.

•Communicate the vision and value of new products to the sales team and develop sales tools and trainings that facilitate the selling process.

•Lead product-related external communications and marketing efforts through collaboration with the corporate marketing team in the creation of web content and marketing campaigns.

•Support communications for the product roadmap and product strategy for internal and external audiences.

•Manage the product and platform brand architecture and train the rest of the organization on changes to the architecture and nomenclature as needed.