Sr. Product Marketing Specialist

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

 

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

ABOUT THIS POSITION

Can you build compelling content that generates excitement and demand with target audiences? Are you able to distill complex topics and technical details into highly creative marketing copy, presentations, videos, and collateral? Want to play a critical role in the leading battery energy storage company in the world? Fluence is seeking a Sr. Product Marketing Specialist who will be responsible for developing a marketing content strategy and the creation of regional marketing collateral. 

 

This position is highly cross-functional. You will work with sales, marketing, communications, product, growth and external contractors to prioritize and develop content that supports regional campaigns, events, sales, and brand building efforts. You will need to understand our industry, our product and service solutions, and create material that tells a great story. 

Responsibilities: 

•Author in-depth content such as spec sheets, sales collateral (brochure, PowerPoint, etc.), blog posts, case studies, storyboards for videos, and other material needed to explain complex industry and product concepts. Work closely with and provide creative direction to graphic designers and other design professionals.

•Prioritize and support the content needs for an array of regional marketing campaigns and customer experience initiatives.

•Manage content repositories and make it simple for customer-facing teams to access what they need, when they need it. Keep key materials updated with the latest Fluence messaging and stats. 

•Create and maintain product positioning, messaging, and value propositions by understanding customer needs through customer journey mapping and persona development.

•Act as a brand guardian – ensuring all materials shared across the Americas region comply with the brand guidelines. 

•Spearhead efforts to incorporate AI and LLM tools into the content development efforts to increase productivity.  

•Collaborate with graphic designers and manage ad-hoc presentation and design requests.