Sr. Associate, Digital Product Marketing Strategy

Number of employees

1010

San Francisco, CA, USA, United States

Posted on: 2023-05-04

Category: energy

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Expired

Employment type:

Full time

Experience required:

Senior

Salary

Salary not provided

About the company:

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

Fluence (Nasdaq: FLNC) is a global market leader in energy storage products and services and digital applications for renewables and storage. With a presence in 30 global markets, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable storage products, comprehensive service offerings, and the Fluence IQ platform, which delivers AI-enabled digital applications for managing and optimizing storage and renewables. The company is transforming the way we power our world by helping customers create more resilient and sustainable electric grids. For more information, please visit fluenceenergy.com.
 
OUR CULTURE AND VALUES

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

We are Leading
Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

We are Responsible
Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We are Agile
We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We are Fun
We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

This position will be within the Fluence Digital business unit, formed following Fluence’s acquisition of San Francisco-based start-up AMS. Fluence Digital’s IQ platform uses artificial intelligence, advanced price forecasting, portfolio optimization and market bidding to ensure energy storage and flexible generation assets are optimally participating in wholesale electricity markets.

This Sr. Associate of Digital Product Marketing Strategy will be an integral member of the Fluence team, helping to drive product go-to-market and marketing strategy for Fluence SaaS products, including Mosaic and Nispera, our AI-based software for maximizing the potential of clean energy resources. This position will play a key role in the continued growth of these advanced B2B software products, implementing critical strategic initiatives to deepen understanding of our customers and key value propositions.

The role will be remote within the United States and will report to the Director, Digital Product Strategy with close interaction with the Product, Commercial, and Marketing teams.  

Key role responsibilities: 
Collaborate to build and refine product positioning, buyer personas, ideal customer profiles, value propositions, and messaging platforms
Support development of market requirements and go-to-market strategy for new products and offerings, including conducting customer and market research 
Evaluate customer journey analytics, customer data, and product data to identify trends and build enhancements to go-to-market strategies
Coordinate with Commercial, Product, and Global and Regional Marketing teams to build and implement product marketing documentation, strategies, and campaigns
Plan, implement, and analyze pricing and packaging research and build key messaging platforms to apply results
Become a product subject matter expert and evangelist that can collaborate cross-functionally to drive product business results


At Fluence we are dedicated to building a diverse, inclusive and authentic workplace; if you are excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply!
 
#inclusionmatters
100% Remote
#Remote #LI-Remote
 
 
Unlimited PTO
Medical, Dental, Vision, Life and Pet Insurance
Generous 401K Match
Annual Bonus Incentive
 
#energy #sustainability
 
Follow Fluence on LinkedIn:  Fluence LinkedIn
Fluence Career Page: Fluence Careers
 
In Colorado and California, the standard pay range for this role is $88k - 110K annually.  This range is specific to Colorado and California and may not be applicable in other locations.
 

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status. 

What will the ideal candidate bring to Fluence?

  • 3-5 years of experience in product strategy, product marketing, market strategy, consulting, or similar
  • Be an excellent communicator with deep storytelling, writing, and presentation skills
  • Technical acumen, preferably experience working with technical products
  • Experience conducting analyses of business, product, and marketing metrics to develop strategy
  • Highly self-motivated and organized, able to execute multiple projects simultaneously 
  • Experience within the clean energy or B2B SaaS sectors preferred
  • Bachelor’s degree required, Master’s degree a plus, but not required
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