Regional Sales Manager (RSM)-Foodservice, Midwest

Beyond Meat

840

Remote, United States

Posted on: 2024-03-11

Category: food

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Employment type:

Full time

Remote?

Yes

Experience required:

Intermediate

Salary

Salary not provided

About the company:

WE BELIEVE THERE’S A BETTER WAY TO FEED OUR FUTURE.

By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

The Regional Sales Manager (RSM) is a pivotal & highly visible member of the sales team, playing a crucial role in driving the growth and advancement of Beyond Meat’s Foodservice business. Collaborating closely with Brokers, Distributors, Operators, and other Strategic Partners, the RSM contributes significantly to achieving the company’s mission in the Foodservice sector.

This role reports to the Sr. Regional Sales Manager. The RSM holds responsibility for delivering key objectives, including net revenue, volume, distribution, and share growth across both Commercial and Non-Commercial Foodservice channels, encompassing onsite Retail Foodservice and Industrials. This dynamic role demands high energy, a deep & comprehensive understanding of the Foodservice industry landscape, and the ability to inspire and foster strong relationships with various internal and external stakeholders. The ideal candidate will have a collaborative and enterprising mindset, work effectively within a dynamic team environment, results-oriented, thrive in a fast-paced environment, and demonstrate a willingness to go above and beyond to achieve success.

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Sales & Business Acumen

Achieve assigned net revenue, volume, distribution, and share goals within the established budget

Develop strategic regional business plans and prioritize initiatives to deliver on the Annual Operating Plan (AOP), taking full accountability for results

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Broker Management

Develop strong key relationships with Brokers by engaging, motivating, and leading them as an extension of the sales team

Adapt national broker priorities into clear regional plans, providing the necessary tools and consistent training to enable Brokers to succeed with excellence

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Distributor Leadership

Own the relationship with top strategic broadline distributors, fostering mutual growth at every level of the organization

Collaborate with distributor leaders to develop joint category plans and execute quarterly initiatives

Develop sales programs and introduce new products to distributor representatives

Represent Beyond Meat at distributor events such as food shows and sales meetings, ensuring new business and category leadership

Pursue new distributor partnerships to expand product availability into untapped markets

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: New Business Development

Prospect, profile, and successfully sell Beyond Meat® products to large regional chains partners to meet sales AOP goals

Cultivate strong and foster lasting relationships with key stakeholders within regional chain partners, including decision-makers and influencers

Utilize regional wiring relationships with Food Management Companies (e.g., Compass, Aramark, Sodexo) and Group Purchasing Organizations (e.g., Premier) to expedite new distribution opportunities

Identify segment priorities based on business mix and share data within the region, driving growth in white space market segments

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Communication

Clearly communicate expectations and goals to external partners, providing ongoing feedback and conducting Quarterly Business Reviews (QBRs) to support channel partners in achieving sales targets

Negotiate and manage contracts, marketing agreements, and growth programs to optimize partnerships

Analyze Broker and Distributor reports and provide bi-weekly summaries to internal team members regarding partner performance

Administrative Responsibilities:

Manage robust pipeline through CRM, Salesforce, weekly

Provide sample shipments, document requests, and information dissemination in collaboration with partners

Provide competitive intelligence reports and market feedback to inform strategic decision-making

QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience

Bachelor's degree or equivalent military experience required

Minimum 5-7 years of proven CPG Foodservice sales, distributor, and regional key account management experience with branded value-added products AT least 3 years of sales agency (broker) management experience, demonstrating a proven ability to drive results through influence

Proven track record of consistently achieving sales targets and Annual Operating Plan (AOP) goals

Strong business and financial acumen with trade budget management experience

Exceptional strategic sales and negotiation skills

Solid interpersonal, written, and verbal communication skills, with the ability to effectively engage and motivate both internal and external stakeholders

High integrity and commitment to the teamwork

Results-oriented self-starter with a proactive bias to action

Proficiency in CRM platforms such as Salesforce

Strong competency around understanding & communicating market share reports

Fluent in Microsoft Suite, Google Suite, and trade management systems

Excellent multitasking and prioritization abilities, particularly within a fast-paced organizational setting

Self-motivated individual capable of working effectively both independently and as part of a team

WORK ENVIRONMENT

70% travel via driving air travel, and overnight stays

Remote Work: This position is entirely remote, with the selected individual being based in the designated region. Preference will be given to candidates located within the Chicago Metro area, Minnesota, Michigan, Indiana, Ohio, or Kentucky

Home Office Setup: The successful candidate must have the ability to work effectively from a home office located within the assigned region. The home office should be situated within 50 miles of a major airport to facilitate travel and accessibility for business purposes

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