Assistant Integrated Marketing Manager, Commercial

Number of employees

840

El Segundo, CA, United States

Posted on: 2024-03-28

Category: food

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

WE BELIEVE THERE’S A BETTER WAY TO FEED OUR FUTURE.

By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

We are looking for a resourceful, strategic and analytical Assistant Integrated Marketing Manager, Commercial who can contribute to the category-defining work we do in the pursuit of feeding a better future. This individual will support the Integrated Marketing Manager and other marketing leaders to drive growth and excellence in Beyond Meat’s foodservice business. In this role, you’ll work closely across Beyond Meat’s partner marketing campaigns. As a key member of the global marketing organization, you will work closely cross-departmentally with core marketing and sales functions, as well as external vendors and customers, to support the Beyond Meat go-to-market strategic approach and execute partner marketing campaigns. 

A successful candidate must have: a passion for our mission, a familiarity with the plant-based category and consumer, recent experience in a brand marketing or performance marketing function, and a track record of performing highly in a cross-functional environment. Experience in the foodservice industry is a plus. 

The Assistant Integrated Marketing Manager, Commercial must be based in the Beyond Meat Headquarters in El Segundo, California. 

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Strategic Thinking & Project Management

  • Responsible for suggesting key opportunities and implications to the marketing plan and long-term strategy 
  • Implements foodservice marketing programs that increase Beyond brand awareness, drive incremental menu integrations with Beyond products, and supports key sales and marketing initiatives
  • Supports teams to reach plan milestones; inclusive of budget recommendations and management 
  • TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Business Analytics & Insights

  • Utilizes consumer and customer data to identify business insights and strategic solutions to support business growth with mid-level guidance and direction
  • Provides relevant reports, gathers key competitive intelligence, develops insights, and reports findings to the team through thoughtful analysis and visionary overview
  • Exhibits a deep understanding of the target audience (B2B or B2C) and consistently utilizes an audience-lens and relevant insights to make recommendations
  • TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Cross Functional Collaboration

  • Develop strong, trustworthy relationships with partners within and outside of the marketing department
  • Engages and aligns with appropriate partners to resolve issues and bring new ideas/approaches
  • TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Channel/Customer Marketing Campaigns

  • Link brand marketing strategy to develop a channel/trade strategy for key customers
  • Develop account and or channel specific marketing tactics that connect both with the brand strategy and specific sales or customer objectives
  • TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Brand/Creative Development

  • Assist with the development of sell-in materials and toolkits for the cross-functional marketing team, sales organization, and distributor partners, working with key stakeholders such as Sales, Legal, and PR
  • Ensure Beyond branding (e.g. logo, brand names, etc) is strategically integrated into partner’s marketing and messaging. Ensure alignment between both internal and external stakeholders and Beyond brand standards
  • QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience

  • BA or BS required
  • 2+ years related work experience in a related field
  • 1+ years of experience in a professional role managing a budget
  • Experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation
  • Demonstrate analytical ability, specifically around measuring results and leveraging business insights to inform future strategies Entrepreneurial spirit, motivated by an ability to operate in a fast-paced environment with a demonstrated ability to adapt to change quickly
  • Highly effective communicator who can align multiple priorities and personalities towards a common goal
  • Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization
  • Consistent record of driving creative development
  • Proficient skills using Google and MS Office suite (particularly Sheets/Excel, Docs/Word, and Slides/PowerPoint), Project Management Software (e.g., Smartsheet or comparable applications)
  • Commitment to Company’s values
  • WORK ENVIRONMENT

  • HQ office in El Segundo -CA five days per week
  • Up to 10% travel, as needed for trade events & customer meetings
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