Online Marketing Lead

Every day at ecoligo we work to fight the climate crisis, bringing solar energy to businesses in countries like Ghana, Kenya, Vietnam, Philippines, Chile, Panama and Costa Rica amongst others through the ecoligo crowdinvesting platform. We own and manage each energy project allowing us to deliver both environmental and economic returns. Our crowdinvestors earn a solid financial return, and our solar clients get an energy provider that is fairer, more affordable and more efficient. So far, ecoligo projects have prevented—or will prevent—over 1,645,000 tonnes of carbon dioxide from entering our atmosphere. And we are just getting started

Our quickly growing international team is looking for an Online Marketing Lead (f/m/x) to lead our acquisition efforts towards growth via online marketing channels. Our ideal candidate is ready to take full ownership making our performance marketing efforts more efficient and effective while being involved in groundwork projects setting and improving the basis for further channel scaling. If you are motivated by our mission to fight climate change and are excited by ecoligo’s unique business model, then this opportunity is for you.

In this role you will:

• Have the utmost goal of growing ecoligo’s investors crowd via online marketing channels while paying attention to efficiency (cost per acquisition of new investors) and retention
• Be responsible for making our current online marketing more effective and efficient and testing and growing further paid online marketing channels which fit our acquisition goals
• Lead a team of Performance, Affiliate, and CRM Marketing Managers

• Advise, plan, and report on monthly budgets
• Collaborate with the CMO and management on improving and maintaining a bottom-up growth business case that you can commit to fulfilling in terms of growth numbers and acquisition cost
• Collaborate with CMO and BI on improving marketing tracking and attribution
• Collaborate with Product and SEO & Content teams on the process of building and improving landing pages
• Be a sparring partner and act as an equal to leadership and the CMO, regarding acquisition questions via online marketing channels, having an understanding of the company business model and strategy

Requirements

• 5+ years of experience in Performance Marketing (Paid Search, Paid Social, Display, Video, Native, Affiliate, etc.) with exposure to different channels (e.g. SEO, Content, Offline) and focus on acquisition and growth

• Data-driven thinking and decision-making and a very good understanding of marketing analytics and attribution topics, as well as best practices in testing, data measurement, and analysis techniques
• Experience in and understanding of landing pages and acquisition website's best practices
• Ideally leadership experience, including growing junior and senior employees professionally
• Strategic thinking and understanding of other marketing disciplines
• Stakeholder management and ability to collaborate cross-functionally whenever needed to implement campaigns and larger projects

• Experience in working in tech companies, ideally experience in FinTech
• German language skills are a plus

You recognize yourself here:

• You excited about Marketing, but also about startups and tech companies and how they work
• You are proactive and love taking initiative while being a team player

• You always have the business value of all your actions in mind
• You take ownership and work independently while collaborating and providing visibility
• You can switch between many tasks if necessary and stay comfortable in a fast-paced environment
• You are comfortable receiving and giving open and transparent feedback
• You want to fight the climate crisis and cannot wait to support ecoligo's unique business model

Benefits

• Work for the planet: help make a difference as we pioneer the energy transition in emerging markets
• Flexible working hours
• Home office friendly
• 35 paid leave days per year

• 1.500 Euro annual professional development budget for all full time staff
• Real ownership and responsibilities with strong opportunities for growth
• The chance to help shape the future of a growing company as we enter an exciting growth stage.
• We are open for change and welcome your ideas
• Valuable experience in crowdinvesting, solar energy and emerging markets

• An open, diverse, and respectful company culture with a group of kind, international co-workers based in Berlin, Accra (Ghana), Nairobi (Kenya), San Jose (Costa Rica), Ho Chi Minh City (Vietnam), Santiago (Chile) and Manila (Philippines)

• Bright and comfortable workspace at our office in Berlin, Mitte