Assistant Brand Manager-Canada, Retail & Foodservice

Beyond Meat

840

Toronto, Canada

Posted on: 2024-03-04

Category: food

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

WE BELIEVE THERE’S A BETTER WAY TO FEED OUR FUTURE.

By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

We are looking for a creative-minded, analytical, and strategic Assistant Brand Manager-Canada who can contribute to the category-defining work we do in the pursuit of feeding a better future. In this role, you’ll help build the annual plan in alignment with overall priorities and global brand guidelines, including working on our new product introductions and the creation and execution of brand campaigns that introduce Beyond Meat to new audiences and inspire action. As a pivotal member of the Canada Marketing team, you’ll help oversee all creative, media, shopper, and experiential marketing via our Beyond Food Truck sampling activations.

The ideal candidate must have passion for our mission, recent experience building and developing brands, and a hunger to transform how Canada eats! Our goal is to bring exciting change to the plate—and Beyond. This role reports directly to the Sr. Director of Marketing for Canada, LATAM, and Global Strategies (i.e.. McDonalds, A&W, etc.)

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: CONSUMER OBSESSION

Lead comprehensive quarterly category, business and brand deep dives - to better understand market dynamics and inform business issues & opportunities

Support primary and secondary research, as needed

Accountable for having a deep understanding of the category and brand’s consumer, creating engaging brand experiences and delivering best in class execution

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: CAMPAIGN MANAGEMENT

Identify consumer motivation, barriers to trial and behavioral themes to develop scalable and effective programming to grow our user base and increase consumption

Develops scalable marketing programs plus turn-key tools that can be leveraged nationally and with retailers, elevating the Beyond brand while driving budget efficiencies, across retail and foodservice

Creates sell-in materials and toolkits for the cross-functional marketing team, sales organization and distributor partners

Liaises with HQ teams (media, design, brand, innovation) and key stakeholders including but not limited to Sales and PR to develop best-in-class campaigns

Lead execution of full paid digital, social and owned (i.e.. newsletter) activations including e-comm, website, search and in-store shopper marketing - from briefing to creative asset management to post reporting

Lead Influencer and Food Truck experiential sampling activations to deliver a consistent, memorable brand experience from product seeding to event set-up

Support PR & experiential agencies with campaign activations, from briefing to creative development, execution and post reporting

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: PORTFOLIO

Support innovation and renovation projects including preparing briefs, conducting market and/or competitive analysis, uncovering relevant consumer insights, and working closely with the innovation value stream leads & PMO on project execution

Assists with packaging design solutions to address product and/or business needs

Supports the development of product launch campaigns that introduce new retail and/or restaurant innovation. Responsible for staying on strategy, creative development, budgets, and tracking KPIs while identifying and applying key learnings

TASKS, DUTIES, & GENERAL RESPONSIBILITIES: MEASUREMENT

Lead category, consumer, and competitive trend analysis

Analyze past programs across all marketing metrics and make recommendations for immediate and long-term action plans and programs based on key learnings

QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience

Bachelor's Degree in Marketing or related field of study

2+ years related work experience in a related field

1+ years of experience in a professional role managing a budget

Experience in a role supporting marketing, brand management or product management and leading the development of new/existing products or strategies from conception to implementation

Flexible and demonstrated ability to adapt to change quickly by being forward thinking and role modeling for others to follow

Entrepreneurial spirit and can-do attitude.

Highly effective communicator who can align multiple priorities and personalities towards a common goal

Proven analytical and problem-solving skills to include leveraging syndicated and custom insights and business metrics

Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization

Consistent record of driving creative development

Proficient skills using Google and MS Office suite (particularly Sheets/Excel, Docs/Word, and Slides/PowerPoint), Nielsen MarketTrack, and ideally Project Management Software (e.g., Smartsheet or comparable applications)

Commitment to Company’s values