Staff Product Marketing Manager

Number of employees

580

United States, United States

Posted on: 2023-11-30

Category: renewables

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Employment type:

Full time

Remote?

Yes

Experience required:

Intermediate

Salary

-

About the company:

Aurora’s cloud-based software transforms solar design, sales, and delivery. With just an address and electric bill, Aurora empowers you to generate a full, accurate, and customizable design for every customer — and close the deal on the spot. We help power thousands of solar projects every week towards our goal of making solar accessible for everyone.

About Aurora Solar

Are you ready to join the solar revolution? Look no further than Aurora Solar, where we're on a mission to create a solar energy future for all.  

A fast-growing Series D company, Aurora is disrupting the clean energy industry and changing the course of history with our award-winning, industry-leading software. This software doesn’t just design millions of solar projects, but designs a better tomorrow, empowering solar companies to sell, design, and install residential and commercial solar arrays accurately, seamlessly, and at scale. 

It’s our goal to have every solar installation in the world pass through our software, and we’ve got a stellar team that’s helping us get there. We were named one of “The Best Mid Sized Remote Companies To Work for in 2023” by BuiltIn.com and have been awarded #1 Solar Software platform by Solar Power World, and as we continue to build, we need even more passionate, skilled, and, well, energized people on board.

About the Role

The Product Marketing team at Aurora Solar creates powerful positioning, messaging, and enablement to drive customer acquisition, retention, and expansion. You will develop a deep knowledge of our buyers to inform the best strategies, plans, and tactics to facilitate the customer journey. You will help guide GTM activities for new features, define and deepen the product narrative, and deliver compelling content to promote internal and external activations. This is a highly impactful and collaborative role that sits at the intersection of Marketing, Product, Sales, and Customer Success teams. 

We are searching for an experienced and strategic Staff Product Marketing Manager to join our dynamic team. The ideal candidate will play a pivotal role in shaping our product's narrative in the market, driving demand, adoption, and overall success!

What You'll Do

  • Strategic Leadership: Drive product positioning, messaging, and go-to-market strategy, ensuring alignment with broader business goals

  • Own Customer Solutions: Define and articulate the value proposition, ensuring solutions resonate with current and potential customers

  • Develop Customer Journey: Craft a comprehensive and intuitive customer journey, ensuring touchpoints are optimized for conversion and retention

  • Analyze Data & Insights: Leverage quantitative and qualitative data to gain insights into customer behavior, market trends, and product performance. Use these insights to refine our marketing and product strategies

  • Go-To-Market (GTM) Planning: Spearhead the development and execution of well-rounded GTM plans for product launches and feature releases, ensuring all elements are cohesive and effective

  • Influence Product Roadmaps: Work closely with the product team to communicate market needs, customer feedback, and competitive intelligence to influence and inform our product roadmap

  • Develop Buyer Personas & Ideal Customer Profiles (ICPs): Build detailed personas and ICPs, using market research, customer interviews, and internal data sources

  • Drive Cross-Functional Collaboration: Collaborate seamlessly with teams across the organization, including sales, product, customer success, and more, ensuring alignment and execution of shared goals

What We Value

  • 6-10 years of experience in product marketing, preferably in the B2B SaaS space. Experience in the Solar, Energy, or Construction industry is a big plus

  • Proven ability to develop and implement GTM strategies and campaign

  • Experience working in B2B SaaS go-to-market (sales, marketing, sales enablement, or customer success), market research, or sola

  • Strategic framework thinker who can use quantitative and qualitative data to encourage new ideas and initiatives to drive business growth

  • Strong analytical skills with the ability to turn data into actionable insights

  • Experience in developing buyer personas and ICPs

  • Highly interactive and enjoys building relationships with cross-functional teams and customers

  • Great orator, storyteller, and writer who can turn industry and product complexity into clear and engaging positioning and narrative

  • Comfort in a fast-paced, results-driven environment

  • BA/BS degree or equivalent working experience. An advanced degree (e.g., MBA) is a plus

  • (Bonus) Has a history of driving marketing campaigns with external partners

Aurora is dedicated to building a diverse and inclusive workforce of people who believe in and are passionate about creating a future of solar energy for all. We are an equal opportunity employer, we welcome and consider qualified applicants regardless of gender identity, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences. We encourage you to apply even if you believe that you do not meet all of the above criteria!

Aurora is committed to creating an inclusive and accessible experience for all candidates. If you require a reasonable accommodation that would better enable your success during the application or interview process, please complete this form.

For San Francisco applicants: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records for employment.

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