Senior Marketing Manager, Content Marketing

About Us

Electric mobility is becoming a reality with electric vehicles (EVs) expected to be nearly 30% of new vehicle sales by 2025 and more than 50% by 2040. ChargePoint is at the center of this revolution, powering one of the world's leading EV charging networks and a comprehensive set of hardware, software and mobile solutions for every charging need. We bring together businesses, drivers, automakers, policymakers, utilities, and other stakeholders to make e-mobility a global reality.

Since our founding in 2007, ChargePoint has focused solely on EV charging and established a business model validated by more than a decade in business and thousands of customers. As a public company, we remain focused on broadening our market leadership and building on years of innovation. As a result, ChargePoint offers a once-in-a-lifetime chance to build our all-electric future and dominate a trillion-dollar market. 

Join the team building the EV charging industry and make your mark on how people and goods will get everywhere they need to go, in any context, for generations to come.

Discover what it's like to help build the fueling network of the future - check out our Engineering Blog.

Reports To

Director, Content Marketing and Brand Experience

What You Will Be Doing

We're looking for an insightful and passionate content marketer to produce and publish various types of content that promotes and educates audiences about the benefits of ChargePoint's groundbreaking technology.

You will contribute to a wide variety of digital content platforms – longer form content, websites, blogs, email marketing campaigns, white papers, as well as “snackable” short form, listicles, infographics, videos, social media, visual content, and more (bring your own ideas).

We are looking for a flexible, self-starter who will demonstrate adaptability, creativity, productivity, and high content quality. If you are passionate about tone, voice, and grammar and are a storyteller with excellent writing and editing skills, this might be the role for you.

You will work closely with marketing stakeholders to inform our content strategy and improve the performance of our content to support ChargePoint’s business targets.

Your deep understanding of and demonstrated experience with the EU and North America markets will ensure the content works for the locale, while guarding ChargePoint’s global brand voice and ensuring nothing that doesn't adhere to our brand and style guidelines makes it out the door.

To succeed in this role, you must thrive in an early market environment with a strong bias for action and rolling up your sleeves to get things done. In addition, you must work well cross-functionally.

What You Will Bring to ChargePoint

• Proven experience working with locales in EU as well as North America, and a deep understanding of the cultural and business nuances in these locales
• Develop and deliver long-form content, as well as short, snackable, and video content for company website, blogs, white papers, brochures, social, and sales collaterals
• Partner closely with cross-functional teams to develop marketing assets required for effective demand-generation programs
• Create and follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Create and maintain content journey maps, style guides, and taxonomies; coordinate with other content writers to ensure standards and brand consistency
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Create and maintain content journey maps, style guides, and taxonomies; coordinate with other content writers to ensure standards and brand consistency
• Conduct research on industry-related topics to develop original content
• Creating compelling headlines and body copy that will capture the attention of the target audience
• Maintain an understanding of content assets and performance, conducting regular audits to ensure content is fresh and relevant
• Work with the analytics, digital and demand generation teams to develop and report out metrics for content performance measurement and improvement
• Optimize all content for SEO to maximize the online visibility in search results
• Review and implement process changes to drive operational excellence
• Ensure compliance with legal standards (e.g., copyright and data protection)
• EV charging experience a plus
• Stay up to date with EV category developments and generate new content ideas

Qualifications

• 7+ years experience as a content marketer, preferably experience both in B2B and B2C companies
• French, German, Dutch language proficiencies a plus
• Excellent content creation and writing skills, including the ability to write in different styles for different audience types and goals (i.e., demand, thought leadership, sales enablement)
• Working knowledge of project management tools such as Asana a plus
• Knowledge of content management
• Demonstrated understanding of digital content channels
• Strong attention to detail and ability to handle multiple projects and deliverables concurrently
• Proven experience working under pressure to deliver high-quality output in a short period
• Excellent verbal and written communication skills
• The ability to work in a fast-paced environment

Location

Full-time position remotely in the EU 

ChargePoint is committed to fair and equitable compensation practices. 

We are committed to an inclusive and diverse team. ChargePoint is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status, or any legally protected status.

If there is a match between your experiences/skills and Company needs, we will contact you directly.

ChargePoint is an equal opportunity employer. 
Applicants only - Recruiting agencies do not contact.

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