Senior Director of Marketing

As Dandelion’s Director of Marketing, you will have the opportunity to lead a team, develop impactful, cross-channel marketing strategies, create scalable go-to-market initiatives, and drive top-line growth for a clean technology startup.  Dandelion is a Series B renewable energy company backed by leading investors like Breakthrough Energy Ventures, Google Ventures, Comcast Ventures, NEA, and Lennar. You will be responsible for ensuring we deliver a consistent and compelling message across our channels and enabling our sales team with the assets they need to effectively sell our product.  You will have a critical role in driving awareness of and demand for our product, enabling Dandelion to achieve our ambitious mission and growth goals. 

What you’ll do:

• Develop and deliver an integrated marketing strategy leveraging a broad set of channels including digital, offline/traditional, inside sales and partners to increase awareness, generate leads, and increase conversion at each stage of the customer journey
• Develop product marketing across our website and marketing channels to better speak to our value proposition and benefits; perform testing to increase effectiveness
• Evolve our website content, navigation and interactive tools to increase visitor engagement and lead conversion; improve digital analytics to better capture, report and leverage data
• Develop communication streams for prospects and customers incorporating email, SMS and phone calls, with clear objectives and measurable results in nurturing prospects and engaging customers
• Help lead collaborative efforts to develop and execute go-to-market strategies in new geographies and for new customer segments
• Think outside the box in creating new strategies for driving brand awareness and lead generation, tapping into our vast ecosystem of green energy providers, home services and community organizations

Requirements

• 6+ years experience in leadership roles responsible for lead-gen performance marketing, GTM strategy and execution, site content optimization, and campaign management
• Demonstrated results driving top-line sales growth through a variety of performance marketing channels, delivering new customer acquisition and increased site conversion
• Experience measuring and optimizing product marketing and website content to increase visitor engagement and conversion; channel-appropriate and consistent messaging throughout journey
• Analytically-oriented with focus on setting measurable targets and communicating performance results
• Demonstrated ability in Product Marketing
• Experience in managing Demand Generation and Marketing agencies
• Nimble and scrappy, with an orientation to test quickly and learn from results

Benefits:

• Health/Dental/Vision insurance offered from day one!
• 401k plan offered
• Stock/Equity options offered
• Paid Sick and Vacation
• 12 weeks Parental Leave

You’ll love working at Dandelion because:

We’re solving the world’s hardest problems. You’ll have the opportunity to pioneer renewable heating and cooling from the ground-up (literally). There’s no established playbook for fighting climate change, so your work will be messy, challenging, and build a better, cleaner world. 

We’re good people. It sounds simple, and it is. We are passionate, vision-driven, low-ego, and treat one another with kindness and respect. We challenge ideas here, not people.

We hold each other accountable. We celebrate our wins and learn from our losses. We’re honest, realistic, and transparent across all areas of the business, every day -- not just at our monthly all-hands meeting.