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Planted is a Swiss food technology company that produces plant-based meat alternatives, including planted.chicken, planted.steak, planted.pulled and other products made entirely from plants such as peas, oats and sunflower protein, without artificial additives. The company combines food science, biotechnology and structuring processes developed with ETH Zurich to replicate the texture and taste of meat, aiming to make it easy for both vegans and meat lovers to reduce meat consumption without giving up on eating experience. Planted's mission is centered on sustainability and climate action: it seeks to reduce the environmental footprint of the food system by offering products that require significantly less land, water and greenhouse gas emissions than conventional meat production, while also addressing animal welfare concerns. The company emphasizes clean-label production, using minimal and recognizable ingredients, and continuously invests in research to improve nutritional quality and reduce processing. What differentiates Planted is its scientific, tech-driven approach to plant-based meat, developed initially as a spin-off from ETH Zurich, combined with in-house production facilities that allow full control over ingredient sourcing and manufacturing processes. The company has grown to supply retail, gastronomy and food service channels across Switzerland and other European markets, positioning itself as a leading European alternative-protein brand.