Product Marketing Manager

Arcadia is the technology company empowering energy innovators and consumers to fight the climate crisis. Our software and APIs are revolutionizing an industry held back by outdated systems and institutions by creating unprecedented access to the data and clean energy needed to make a decarbonized energy grid possible.

In 2014, Arcadia set out on its mission to break the fossil fuel monopoly and since then we have been knocking down the institutional barriers to unlock decarbonization. To date, we have connected hundreds of thousands of consumers and small businesses with high-quality clean energy options. Fast forward to today, and now, we’re thinking even bigger. 

We have launched Arc, an industry-defining SaaS platform that empowers developers and energy innovators to deliver their own custom, personalized energy experiences, accelerating the transformation of the industry from an analog energy system into a digitized information network.

Taking on one of the world’s biggest challenges requires out-of-the-box thinking & varied perspectives. We’re building a team of individuals from different backgrounds, industries, & educational experiences. If you share our passion for ushering in the era of the clean electron, we look forward to learning what you would uniquely bring to Arcadia!

What we’re looking for:

To accelerate growth of the Arc Platform, which brings Arcadia’s technological capabilities to enterprises and software developers of all sizes we are looking to bring on an experienced product marketer. We are looking for someone with shown success in driving product demand, adoption and sales enablement and is excited by the opportunity to deliver against bold goals.

You will be responsible for helping to develop audience personas, segmentation, product adoption and establishing audience and product messaging alignment across Arc’s growing suite of tech products. To do this successfully you must be able to lead ongoing market research as well as deliver on comprehensive go-to-market plans.

In this role, you will report into the Director of Lifecycle and Product Marketing and work hand-in-hand with a cross-functional team of product managers, sales representatives & creatives, providing them with a clear perspective on the market needs and value propositions that set up Arc’s products for long-term success. 

Your past experience should include an understanding of product strategy, market segmentation, market research and analysis, product positioning and go-to-market execution. If you live at the intersection of business, art & science, have deep empathy for your users, and are comfortable operating at both strategic and tactical levels, this is the role for you.

Arcadia is headquartered in Washington, DC, and open to fully remote candidates.

#LI-REMOTE

What you'll do:

• Lead independent market and segment analysis across products 
• Analyze the capabilities & value proposition of our products and position them accordingly across respective audiences 
• Establish best-in-class sales enablement toolkits and assets across products for the Arc platform
• Collaborate with product and brand stakeholders to help craft the positioning, driven values, and outreach strategy for various product features and member use cases 
• Drive cross-functional alignment throughout the go-to-market process, tracking success & adoption metrics
• Partner with analytics to derive and make practical recommendations based on quantitative findings

Must-haves:

• 5-7 years of experience in consulting, strategy or product marketing for a tech or B2B SaaS platform
• Experience working in or building products tailored for product and tech leaders
• Strong ability to lead end-to-end briefing and campaign development for product and feature go-to-market plans
• Scrappy, resourceful, action & thorough, with a high ownership mindset to deliver measurable impact
• Creative & empathetic thinker with a focus on customer-first
• Shown ability to work effectively with cross-functional teams, specifically with Product, Data Science, Engineering & Product Marketing
• Ability to thrive in a fast-paced environment & adapt to shifting priorities 
• Powerful storyteller; written, verbal, & visual
• Passion for our mission, sustainability, & helping drive a clean-energy future

Nice-to-haves:

• Clean energy industry experience
• SQL, HTML, CSS

Benefits:

• "Remote first" culture - work anywhere in the US as long as you have a reliable internet connection
• Flexible PTO - no accrued hours and no limit on the number of vacation days employees can take each year
• 15 annual company-wide holidays including a week long "summer break"
• 10 days sick leave
• Up to 4 weeks bereavement leave
• 2 volunteer days off
• 2 professional development days off
• 12 weeks paid parental leave for all parents
• Weekly "flex time" - no internal meetings on Tuesdays and Friday afternoons
• 80-95% employer cost coverage for medical, dental, and vision benefits for employees and dependents
• Annual budget to use on conferences, books, classes, workshops or anything that contributes to professional development

Eliminating carbon footprints, eliminating carbon copies.

Here at Arcadia, we cultivate diversity, celebrate individuality, and believe unique perspectives are key to our collective success in creating a clean energy future. Arcadia is committed to equal employment opportunity regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, protected veteran status, or any status protected by applicable federal, state, or local law. While we are currently unable to consider candidates who will require visa sponsorship, we welcome applications from all qualified candidates eligible to work in the United States.