Marketing Lead, UAE

Position Summary

As we expand our global presence, we are looking for a Abu Dhabi-based Marketing Lead to drive brand awareness, campaign execution and event coordination in one of the most exciting regions for the future of urban air mobility. This role is essential to ensuring Archer’s voice resonates within the UAE and across the broader Middle East region, helping to establish our leadership in the industry while supporting next-gen transportation initiatives.

Key Responsibilities

• Regional Marketing Strategy: Develop and implement marketing initiatives tailored to the UAE and Middle East market, ensuring alignment with Archer's global branding and strategic goals.
• Campaign Management: Collaborate with the global marketing team to plan and execute regional campaigns, monitor performance, and report on results.
• Social Media Management: Manage Archer’s regional presence on social media channels, with a focus on localized content for platforms like LinkedIn, Twitter, Instagram, and Facebook.
• Content Creation: Partner with global and regional teams to create localized marketing collateral, including social media posts, event assets, email campaigns, and video/photo content tailored for the UAE audience.
• Communications and PR Management: Oversee public relations efforts in the region, including managing a local PR agency and ensuring consistent messaging in all external communications.
• Event Coordination: Support the planning and execution of regional marketing events, trade shows, and public engagements, ensuring successful representation of Archer.
• Government and Industry Engagement: Work with municipal and government partners on initiatives related to Archer’s air mobility mission in the UAE.
• Analytics and Reporting: Utilize marketing tools and analytics platforms to track and measure the success of regional marketing initiatives.
• Influencer and Partnership Management: Build relationships with regional influencers, aviation enthusiasts, and industry partners to amplify Archer’s brand in the UAE.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field preferred.
• 7+ years of experience in marketing or a related role, ideally in the UAE.
• Strong writing and communication skills in English and Arabic.
• Proven experience managing social media accounts for an established brand, with a focus on creating engaging, localized content.
• Familiarity with marketing tools and software, including email marketing platforms, social media management tools, and analytics platforms.
• Exceptional copywriting skills and the ability to adapt to Archer’s tone and brand voice.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
• Working on U.S. schedule (PST)  often required
• Regular regional and international travel required
• Experience with photo and video editing software (e.g., Adobe Creative Suite, Canva) is a plus.
• Knowledge of the aviation industry, eVTOL technology, or sustainable transportation trends is a strong advantage.

Why Join Us

Archer is on a mission to redefine the way we move, and this is your chance to play a key role in bringing the future of sustainable air mobility to life in the UAE and beyond. If you’re excited to work in a fast-paced, innovative environment with a global impact, we’d love to hear from you.

Archer is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities, and those with sincerely held religious beliefs. Applicants who may require reasonable accommodation for any part of the application or hiring process should provide their name and contact information to Archer’s People Team at [email protected]. Reasonable accommodations will be determined on a case-by-case basis.