Head of Marketing (12 month maternity cover)

Octopus Energy

3800

London, UK, United Kingdom

Posted on: 2023-05-18

Category: energy

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @ octopusenergy.group

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We’re helping the masses to join the electric driving revolution and we need your help.

We make it totally hassle free to switch to electric driving by giving customers the whole EV package. Car, charging, energy. The lot. And we offer some cool ways to get behind the wheel for a much lower cost than you’d think.

We’re looking for maternity cover for our Head of Marketing to lead a team of 13 high-performing marketers from across a breadth of specialisms including:

-Brand marketing

-PR

-CRM & email marketing

-Digital performance marketing - paid and organic

-Social media

-Events

-Website optimisation

-And everything marketing related in between

This is a great opportunity for an experienced marketing leader who thrives in a fast-paced startup environment, is confident in leading on marketing strategy but also happy to roll their sleeves up and get stuck in when needed.

Start date: early August

Length of contract: 12 months

Type of contract: FTC

If this sounds like you then we'd love to hear from you.

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

What you'll do...

Brand development: Periodically review our brand strategy and guidelines, working with design team to make sure they’re fit for purpose, and make sure all marketing activity is on brand

Lead full-funnel acquisition strategy generating B2B and B2C leads for our salary sacrifice scheme, personal leasing and business car leasing propositions

-Tailor activity for different segments of the market, including different business sizes, industries and motivations for joining salary sacrifice scheme

-Cost effectively grow awareness and consideration among key audiences

-Improve engagement and conversion throughout marketing and sales journey to increase quality of leads and improve overall efficiency

-Balance cost effective lead generation activity with longer term brand awareness and consideration activity

-Create sales materials to support Business Development team and make sure all assets are on brand

-Lead events team strategy to help reach as many employees as possible and raise awareness of the scheme through their workplace

Commercial reporting: report on overall marketing performance in weekly trading meetings and give ad hoc updates on performance of different strands of marketing efforts

Customer experience: support Community Manager to improve customer experience and build advocacy

What you'll need...

A can-do attitude: you need to be willing to roll your sleeves up and get stuck in when the team needs support

Adaptability: things change fast here and we need to change and pivot quickly

Ability to prioritise and think critically - there’s always a lot going on and loads of cool things we could do. You need to be able to decipher which tasks we should do

Commercial confidence: you’ll need to back your strategy and ideas up with the commercial benefit you expect it to drive for our business and be able to communicate that clearly

-As we’re doing a lot of activity for the first time, this will often mean being resourceful with the data you can get hold of, rather than relying on past activity’s performance

Excellent written and verbal communication skills: you’ll need to be able to get your ideas across to people with differing levels of understanding of marketing

A creative mindset: we don’t take a typical approach to marketing and we need you to think differently about the challenges we need to overcome

Great teamwork: you’ll need to work across the whole marketing team and wider business to make sure the content on our website is optimised

Unreal attention to detail: you’ll be able to spot typos or inconsistencies from a mile off

Why else you'll love it here

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people

Visit our perks hub - Octopus Employee Benefits

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