Customer Retail Marketing Manager

Impossible Foods

800

United States, USA

Posted on: 2024-09-25

Category: food

Apply now

Please let Impossible Foods know you found this job on Work in Green. This will help us grow!

Apply to job

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Hi. We're Impossible Foods, and we make meat, dairy and fish from plants. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger. It's delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet.

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).

Job Summary:

The Retail Marketing Manager is responsible for unlocking and driving growth in Retail, helping Impossible reach its full potential in Grocery, Mass, Club and Natural channels. As a key partner to the Sales team, this individual will lead and develop customer marketing strategies, tactics and campaigns to elevate customer engagement with the Impossible brand and our products with the goal of driving consumer conversion. The Retail Marketing Manager will own retailer media, media planning, couponing and other shopper agency relationships. The Retail Marketing Manager will report to the Director of Sales Strategy, Customer Marketing and Operations.

Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a qualified individual with a disability, or any other trait protected by law.

Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to [email protected] or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.

This role is not eligible for Visa Sponsorship.

Essential Job Functions:

Lead in-depth marketing relationships with our largest retail customers, developing robust plans to drive growth and demand of Impossible products.

Develop turnkey programs and assets for regional and wholesale customers to leverage.

Drive awareness, trial and sales growth targets on both new and existing SKUs in partnership with the Retail Sales team.

Build and manage all retail marketing plans optimized for a retailer’s shopper, capabilities, and category dynamics that are within budget parameters and that deliver against targets.

Set clear objectives for each retail launch, establishing test & learns to prove impact and measuring success aligned with the overall company growth targets and objectives

Be the marketing leader and a critical partner to the sales team and your customer, driving engagement and support with these partners.

Lead agency relationships to execute retail marketing plans and track deployment of marketing investments to ensure efficient and effective spending against targets.

Integrate consumer learning, brand analysis, category understanding, marketplace dynamics, competitive activity, brand positioning, and product life cycle information to drive retail recommendations and plans.

Lead analysis and reporting of retail marketing campaigns and performance to inform planning and to brief executive level audiences, including recommendations on how to improve effectiveness in future marketing initiatives.

Balance needs across multi-segmented business, prioritizing resources against largest and highest ROI initiatives.

Ensure all partner creative assets and messaging uphold our Brand Guidelines and stay true to our Impossible Foods brand and mission.

Leverage available data & insights to identify channel and customer opportunities, and to develop strategies to drive incremental growth

Conduct analyses and reporting on the performance of marketing campaigns to measure return on investment / and identify standard processes for future programs

Support Retail industry and customer events (in conjunction with our events marketing team), helping generate more demand for our products with new customers.

Create periodic marketing investment and performance recaps for share out with cross-functional teams.