Brand Marketing Director

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

 

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

Fluence is looking for a new Brand Marketing Director. Reporting to the Vice President of Corporate Marketing, this person would lead the following key areas:

•Brand Strategy

•Creative Management

•Digital Marketing, Website and MarTech Management

•Ownership of company’s brand strategy and articulation.

•Drive brand growth, enhance brand equity, and ensure brand consistency across all touchpoints.

•Grow awareness and positioning Fluence as a trusted partner and expert across our digital marketing channel.

•Lead major branding initiatives (e.g., narrative, and visual identity refresh) planning, strategy & execution.

•Lead brand team as stewards of brand narrative and articulation across all channels to protect the integrity of the brand across the global marketing teams and build its value for Fluence Energy.

•Collaborate with global teams developing content to ensure adherence to brand standards among the various marketing teams and stakeholders such as Product Marketing and Regional Marketing (Americas, EMEA, APAC).

•Lead planning, strategy and execution of all graphic design, brand standards, photography/videography, and company giveaways.

•Collaborate with business leaders on board and investor collateral and other high visibility content (e.g., Sustainability Reports).

•Develop and maintain all brand assets to power our graphic design capabilities, which includes photography and videography.

•Ownership of company’s digital marketing strategy and execution for brand marketing and campaigns (e.g., product launches, thought leadership campaigns) to create and maintain elevated levels of audience engagement.

•Lead management of all digital marketing channels and assets (e.g., website, blogs, emails, and organic and paid social media) to ensure performance and brand consistency.

•Lead major digital marketing initiatives (e.g., new website) to ensure our continued performance and leadership.

•Lead efforts to improve processes to improve the data quality of our CRM (HubSpot, Salesforce) to enable better data quality to power robust reporting and analytics on our business performance, especially as it relates to sales and marketing.

•Lead planning, strategy, and execution of paid and earned digital marketing tactics to generate leads for our product and services to drive them down the marketing funnel to sales. 

•Own budget for brand initiatives and software marketing.

•Lead the establishment of processes to scale our global marketing capabilities and impact to support company growth.

•Lead team of three digital marketing and brand experts, plus graphics design, video editing, and marketing contractors.