VP, US Retail Sales

Number of employees


United States, United States

Posted on: 2024-03-15

Category: food

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Employment type:

Full time

Experience required:



Salary not provided

About the company:

Hi. We're Impossible Foods, and we make meat, dairy and fish from plants. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger. It's delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants. We’re building a rockstar team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to saving our planet. 

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it).

The VP of US Retail Sales is responsible for developing and driving retail business strategies that consistently deliver top and bottom line growth, expand availability across Mass, Grocery, Club, Value and E-comm channels and ultimately accelerate Impossible’s leadership in the Plant Based Meat category. They will develop and lead a strong sales organization that operates across a matrixed landscape of retailers, brokers and distributors with a focus on activating the right GTM strategy by channel and role for maximum efficiency. This leader will lead all aspects of the Impossible Foods Retail Sales and In-Store Execution teams. The role will report directly to the SVP, Sales.

Impossible Foods Inc. is an equal opportunity employer. All qualified applicants will  receive consideration for employment without regard to race, religion, color, national  origin, sex, sexual orientation, gender identity, status as a protected veteran, status as a  qualified individual with a disability, or any other trait protected by law. 

Impossible Foods offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your application for employment or interview process, please contact us by sending an email to [email protected] or call 855-877-6365. Resumes or CVs submitted to this email inbox will not be accepted.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, Hawaii, New Mexico, Oklahoma, and Wisconsin.

This role is not eligible for Visa Sponsorship.

Essential Job Functions

  • Craft and build the retail sales function to create an impactful organization; recruit and train new leaders on the team as the business and team grow
  • Consistently deliver monthly, quarterly and annual volume and net revenue targets
  • Proactively and decisively adjust retail plans to reflect dynamic needs of the company and category to ensure path to deliver annual targets
  • Expand availability of Impossible Food products across all Retail channels through compelling data-driven analysis, in partnership with category management initiatives
  • Ensure sales trade and volume forecasts are accurate
  • Responsibly and effectively deploy trade funding as a tool to achieve growth objectives within investment targets
  • Develop and implement detailed annual sales plan to achieve volume, net revenue and spending targets, then retail sales, distribution and broker strategies to achieve
  • Set clear objectives and critical metrics for the retail sales team to set expectations and measure success aligned with the overall company growth targets and objectives
  • Define the optimal sales force structure initially and as the business scales – team, distributors, and brokers
  • Ensure success in all top tier retailers and strategic partners; develop direct relationships within partner organizations from the top to bottom and integrate customer needs to internal milestones and decision making process
  • Manage overall retail sales budget and forecasts
  • Put the infrastructure, processes, and systems in place to support a fast growth business
  • Take data driven approach to understanding and driving the retail business
  • Communicate clearly, frequently, confidently and broadly with all cross-functional partners and the management team
  • Be a strong cross-functional partner to marketing, communications, finance, accounting, corporate strategy, R&D and supply chain.
  • Work closely with marketing and finance to create partner programs generally and for all major retailers
  • Empower and challenge team members to achieve their greatest potential
  • Challenge the status quo of “how things work” in the food industry to knock down barriers to grow the business faster than any food brand ever has
  • Basic Qualifications

  • Minimum of a Bachelor’s degree from a four-year college or university
  • 15+ years of CPG / food retail sales and management experience with demonstrated success driving growth brands
  • Success as a sales leader pioneering and driving a hyper growth CPG brand in retail
  • Success building and leading sales organizations
  • Demonstrated ability to create differentiated, effective GTM strategies by Retail channel and customer
  • Preferred Qualifications:

  • Preference for experience in selling refrigerated and/or frozen grocery items, understanding unique cold chain challenges
  • Mission driven with genuine interest and passion for Impossible’s mission
  • Highly collaborative with all functions (R&D, marketing, communications, finance, strategy, supply chain)
  • Demonstrated success working independently, while navigating in a constantly evolving and often chaotic (and exciting!) high growth environment
  • Well organized, resourceful, positive attitude, and driven to excel
  • Strong communication skills, written and verbal
  • Ability to convert complex challenges into concise, focused strategies and priorities
  • Data, results driven approach
  • Skill in implementing and using data systems (example – CRM)
  • Strong analytical skills and can think strategically
  • Ability travel up to 50% of the time
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