Impossible Foods

Redwood City, CA, United States

Posted on: 2022-05-09

Category: food

Employment type:

Full time

Experience required:



Salary not provided

Sr. Manager, Demand Strategy & Revenue Management

About the company:

Hi. We're Impossible Foods, and we make meat, dairy and fish from plants. Our mission is to make the global food system truly sustainable by eliminating the need to make food from animals. Why? Animal agriculture uses a tremendous amount of the world's natural resources. In 2016, we launched our first product, the Impossible™ Burger. It's delicious, nutritious, and made using but a small fraction of the land, water and energy required to make meat from a cow.

Impossible Foods was founded to transform the global food system and reduce the impact of climate change by making the world’s most delicious, nutritious, and sustainable meat, fish, and dairy — from plants.

Through the revolutionary work of our world-class R&D team, we’re inventing efficient, sustainable ways to transform ingredients from plants into meat, fish, and dairy foods that deliver all the pleasures and nutritional benefits consumers demand, without the negative environmental or public health impact.

Our flagship product, Impossible™ Burger, uses 96% less land, 87% less water and generates 89% less greenhouse gas emissions than conventional beef from cows. And the burger is just the beginning. We’re working on recreating every animal product, from chicken to fish, with plant-based ingredients that are vastly better for people and the planet. 

Impossible Foods has experienced spectacular growth over the last few years, and we continue to lead all aspects of the plant-based revolution – from discovery and innovation to commercial production and consumer education. We’re building an amazing team of brilliant, collaborative, mission-driven individuals who take pride in using their diverse skills to contribute to a better world. Our core values include leading with heart, thinking like scientists, and doing the right thing, and our employees embody these attributes in their work every day. 

Want to join the movement? You can help us solve the most urgent, important challenge facing the world today (and have fun doing it). Check out our job opening below:

The Sr. Manager, Demand Strategy & Revenue Management role is a cross functional role working with Sales & Operations, Marketing, Product, and Finance. You will be an inspirational champion of data for IF Business Analytics and Revenue Management team, partnering with key stakeholders to analyze data, identify areas to improve, define metrics to measure & monitor programs, and most importantly work with different stakeholders to drive improvements over time. To be successful, you should demonstrate the ability to balance excellent analytical and technical skills while clearly driving communication and collaboration with key partners. As a member of the team, you will also have the opportunity to leverage your passion for data science to create high impact solutions. Reporting up to the Director of Business Analytics and Revenue Management, you will be a critical member of the leadership team that will help enable our analytics function to objectively guide business decisions, maximize impact and minimize risk.

At Impossible Foods, safety is our priority. Our obligation to our employees (and their families and communities) includes providing a fully vaccinated workplace. It is widely recognized that vaccination is by far the safest and most effective tool for protecting ourselves and our community against the spread of Covid-19. For the sake of our employees, their families, and communities, Impossible Foods will require vaccination by February 1, 2022 for all US-based employees who are on-site at one of IF’s facilities or co-manufacturing facilities; are in a position that requires them to be in person with co-workers, customers, clients, or contractors; or are traveling on behalf of the Company, including attending any in-person Company-sponsored event.

Impossible Foods Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

Depending on your location, the California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here: By submitting your application, you are agreeing to our use and processing of your data as required.

If the ability to work remotely is indicated, this role can be performed from any US state except for Alaska, New Mexico, Oklahoma, Hawaii, and Wisconsin.

This role is not eligible for Visa Sponsorship.

You Will:

  • Apply sophisticated computational, statistical, and modeling techniques in support of decision-making and drive KPI improvement; techniques include A/B and multivariate experimentation, predictive analytics, media mix modeling, incrementality, attribution, clustering and segmentations
  • Lead attribution analysis for Monthly Demand Council with cross-functional executive leadership, sharing insights on performance drivers, evaluating return on commercial investments, and  identifying opportunities to drive more profitable growth
  • Support complex analysis around marketing, pricing, and other demand drivers to develop coordinated strategies that maximize profitable sales growth, coordinating with  and supporting team members across revenue / demand management and business analytics
  • Work closely with cross functional partners in trade operations, finance, sales, marketing and product to support their work, clarify insights and provide objective / rigorously supported recommendations that will advance business goals
  • Evaluate ROI on these activities and deploy predictive analytics capabilities to improve through planning, execution, and measurement
  • Develop guidelines that translate into sales strategies and plans
  • Partner with the Demand Planning team to inform forecasting assumptions
  • Drive ad hoc strategy & analytics projects to answer critical internal business questions and optimize demand investments
  • You Have:

  • MS or PhD in Engineering, Computer Science or in “STEM” Majors (Science, Technology, Engineering and Math)
  • Minimum 4 years of experience working CPG industry experience with machine learning and/or advanced statistical modeling
  • Proficiency in data visualization (e.g., Tableau) and programming/scripting languages (e.g. Python, R)
  • Experience in statistical and modeling techniques including multivariate analysis, price elasticity, Bayesian statistics, statistical reasoning, A/B testing, predictive modeling, incrementality, clustering, demand forecasting and optimization
  • Advanced verbal and written communication skills and comfort presenting results to executives as well as speaking deeply about data/statistics
  • Experience working with and synthesizing observations/insights from syndicated (e.g., IRI, Nielsen, Panel) and internal (e.g., SAP) data  sources 
  • Exceptional strategic thinking, business acumen, and analytical capabilities - able to manage complex quantitative analysis, distill insight from complex data sets, and develop concise, practical recommendations for execution
  • Structured thinking, able to define business problems and issues, and develop strategic, analytical, and financial frameworks to conduct analysis
  • The ability to influence, without direct authority, and to articulate a clear vision and represent it convincingly
  • A proven record of accomplishment implementing new processes, technologies or related systems leading to a significant increase in performance or business impact
  • Excellent at handling several projects of varying lengths, with the ability to prioritize various work streams
  • Ability to work in a fast-paced and changing environment
  • Ability to build and maintain positive working relationships with key members of other internal groups, and work cross-functional to influence key stakeholders