Social Media Content Creator

Octopus Energy

4300

London (GB), USA

Posted on: 2025-12-18

Category: energy

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @ octopusenergy.group

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

Our mission is simple: to make the switch to electric driving cheaper, easier, and greener for everyone. But your goal is bigger.

We need a creative force who can explore the entire world of EVs and craft content that intrigues and engages everyone—from the EV-curious who haven't considered buying yet, to the in-market enthusiasts.

You'll be a hands-on creative, responsible for growing our audience and impact of the content we create, making electric driving feel irresistible to the masses.

About us

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Please note we use AI to help us assess applications fairly and objectively.

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

What you'll do...

Create stuff: join our small but mighty content team to create scroll-stopping video and written social posts - think memes, campaign launches, easy to understand explainers. We don’t rely on external agencies and long-winded strategy decks, it’s on you to come up with ideas based on customer insight and make them happen.

Listen and lurk: use social listening tools to predict wider trends, better understand our customers, our competition, the wider EV industry and climate. Supported by our customer care team, look for reactive opportunities to build engagement with Octopus EV.

Measure impact: you’ll look at the data to help us test, learn and meaningfully improve our content performance.

Keep the wheels turning: you’ll be responsible for getting our content from idea to feed. We don’t do long-term scheduling and content calendars. Instead with your finger firmly on the pulse you’ll prioritise our output week-to-week to keep it timely, fresh and impactful.

Think bigger: create social-first content that can also be edited for other purposes e.g. in emails, shared by our sales teams

Know our audiences in and out - and what excites them. Your focus will be on drivers - potential EV leasing customers, but you’ll also need to create content for people who can get their car through their employer (via salary sacrifice), and at times the decision makers in businesses who could join our salary sacrifice scheme.

What you'll need...

At least three years’ work experience in social media and content

Experience with content creation across Instagram, TikTok, Youtube

Video production and editing skills Social listening experience (we use Brandwatch)

Content performance analysis and reporting – you know in your bones what makes great social content, but you know how to look at the data too, testing and learning constantly to make us better

You’re ‘chronically online’

You’re fascinated by the many facets of internet culture and personally use social media a lot

You have a deep understanding of people, how they think and how they engage with content and social media.

T-shaped development: you’re adaptable and happy to have a crack at everything

You’re genuinely passionate about making a big green dent in sustainability by convincing more people to drive electric.

Ability to ruthlessly prioritise and think critically - there’s always a lot going on and loads of cool things we could do.

You need to be able to decipher which tasks we should do

You have a strong understanding of how content, social media and brand-building in general drive growth in the long term - and can prove and communicate this clearly.

Set high standards for the content we put out.

You’ll have to toe the line on creating fun, quirky content that is compliant with FCA regulations.

💚 Why else you'll love it here

💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! 🎁 Visit our perks hub - Octopus Employee Benefits

🏆 Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership

P.s. 🐶 just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies

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