SEO Growth Specialist

Octopus Energy

3800

London, UK, United Kingdom

Posted on: 2025-02-26

Category: energy

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @ octopusenergy.group

We're looking for a junior to mid weight SEO specialist to help us supercharge our organic presence. You'll work alongside our digital marketers, content creators, developers, and wider marketing teams to optimise our websites, improve search rankings, and drive more customers towards clean energy. This role is perfect for someone with a foundation in SEO, a passion for data-driven marketing, and a hunger to learn and grow in one of the fastest-growing energy companies in the world.

What you'll do:

On-Page SEO: Optimise website content, metadata, and internal linking structures to improve rankings.

Keyword Research: Identify high-value keywords and search trends to inform content strategy.

Technical SEO: Assist with site audits, crawling, indexing, and Core Web Vitals improvements.

Content Optimisation: Work with the creative marketing team to ensure our articles, landing pages, and blogs are search-engine friendly and engaging for users.

Link Building: Help identify link-building opportunities and own our outreach efforts.

Competitor Analysis: Keep an eye on the industry, analysing competitors and spotting better AI opportunities to stay ahead.

SEO Reporting & Analytics: Use tools like Google Analytics, Search Console, and SEMrush/Ahrefs/Screaming Frog to track performance, measure impact, and report insights.

What you'll need:

Some experience with SEO (agency or in-house) or strong foundational knowledge with personal projects.

Familiarity with SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.

Basic understanding of HTML, CSS, and JavaScript (you won’t be coding, but knowing how a website works is key).

A love for data-driven decision-making and the ability to translate numbers into actionable strategies.

Strong writing and communication skills to collaborate with content and marketing teams.

A proactive mindset – you don’t just spot problems; you find solutions.

A passion for green energy, sustainability, and making a real-world impact.

Not essential, but awesome if you also have…

Some experience with CMS platforms

A bit of knowledge of Python, SQL, or Google Tag Manager (no need to be an expert!)

An understanding of local SEO and how it applies to energy providers

Any experience in digital PR or outreach

💚 Why else you'll love it here:

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership

Visit our UK perks hub - Octopus Employee Benefits

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