Senior Manager, Paid Media

By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

The Senior Manager of Paid Media is responsible for building paid media campaigns to help drive growth for Beyond Meat across brand building and performance marketing media tactics including display, paid social, paid search, audio, OOH, and shopper media. This role will be responsible for domestic campaigns in the US, but will support global markets in EMEA, Canada, and China with best practice sharing. The ideal candidate will be a data driven marketer with an ability to deep dive into data to drive optimal outcomes from paid media campaigns.

● Manage digital marketing across the Beyond Meat brand, including social, digital, web content, and strategy. The ideal candidate will be a leader with deep experience and a track record of developing innovative campaigns to drive consumer engagement.

● The ideal candidate will partner closely with cross functional counterparts to develop and execute programs that drive brand equity, positively impact consumer perception, and increase sales of Beyond Meat products.

● The role spans B2C and B2B and will be responsible for strategy and implementation of digital campaigns designed to generate leads and grow the sales pipeline for the brand.