Senior Associate Brand Manager - Brand

By growing meat directly from animal cells we're making future-friendly, real meat that makes you and the world smile. We stand for all of the good, and none of the bad. UPSIDE Foods is making our favorite food a force for good.

 

 

 

 

• Brand Strategy & Campaign Leadership:
  • Lead end-to-end creative strategy for consumer-facing brand communications, owning the creative brief for external partners and identifying breakthrough ideas.
  • Develop and execute integrated marketing campaigns, partnering with award-winning agencies to find innovative ways to reach consumers across all channels, with a specific focus on emerging platforms.
  • Champion “Brand Stands,” developing brand activations that resonate culturally with our target consumer and inspire new ways of thinking about cultivated meat.
  • Develop a deep understanding of the consumer and leverage insights to drive brand and campaign strategy.
  • Analyze data (POS, consumer panel, shipment, financial) to understand business performance, measure marketing program effectiveness with an ROI lens, and make optimization recommendations.
• Cross-Functional Collaboration & Project Management:
  • Lead full cross-agency teams (creative, social, media, PR) to extend campaigns and ideas across relevant channels.
  • Collaborate closely with sales, legal, finance, and agency partners to take ideas from concept to reality.
  • Manage innovation and renovation commercialization and launches, leading projects through the stage-gate process and conducting post-launch analysis.
  • Manage project timelines, budgets, and deliverables for all campaigns and activations, ensuring objectives are met on time and on budget.
  • Run discussions during presentations with agencies, crossfunctionals, and internal senior leadership.
• Digital & Social Media Engagement:
  • Manage social media team and drive strategy, engaging the brand in culture, owning results, and driving optimizations.
  • Own influencer relations in partnership with agencies.
  • Manage UPSIDE website maintenance.
• Financial Acumen:
  • Manage the Brand budget.
  • Working with finance to ensure accuracy of expenditures, including PO and invoice processing, tracking, and forecasting.
  • Lead Advertising Production and Agency Fees budget, including day-to-day administration.

• Bachelor’s Degree (MBA preferred) in Business, Marketing, or related field
• 3+ years of marketing experience (prior experience in innovative products/categories and CPG preferred)
• Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred)
• Outstanding verbal, written and interpersonal communications skills
• Creative thinker with strong analytical skills
• Operates with a sense of urgency
• Strong leadership and results driven
• Passion for mission-driven food innovation
• Growth mindset and consumer oriented

 

• Stock options for all full-time incoming team members!
• 90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
• Pet insurance for your furry family members!
• Unlimited PTO
• Employee Engagement Council
• Company-sponsored learning & development opportunities