Retail Marketing Specialist - Germany

Number of employees

5500

Munich, Germany

Posted on: 2023-08-29

Category: emobility

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

The Retail Marketing Lead for Germany is responsible to support the German Lucid Studio(s) and Sales teams in planning and executing compelling and efficient marketing plans aimed to generate awareness and sales in local markets. We are looking for an individual with previous experience in developing, supporting and evolving a brand’s image at retail level and the ability to drive quality traffic which has a propensity for conversion leveraging campaign activity and events.

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols  
At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.
 
Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
 
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Partners closely with the sales and studio teams at national and local level to ensure achievement of monthly and annual sales targets through creation and execution of quarterly regional marketing plans.
  • Works directly with the European marketing team in Amsterdam to align on strategy and plans, including localization and execution of key European marketing activities.  
  • Ability to create regional marketing plans for multiple retail locations based on solid understanding of local markets, geolocation, demographics & psychographics.
  • Measure, report out and optimize the marketing plans based on results.
  • Manages the regional budget and is responsible for vendor management, local spending and KPI’s
  • Ensure that the Studios have all the correct visuals and prompts needed to support tactical initiatives as agreed with the European team.
  • In charge of creating and delivering consistent studio consumer facing materials (invitations, messages, templates…)
  • Investigate local Brand Partnerships (E.g., car clubs, hotels, hospitality…) in line with corporate guidelines and local media outlets to increase visibility, awareness, sales.
  • Supporting and overseeing all marketing activities related to new studio openings (including partnerships, email support, CRM support, marketing onboarding, digital reach)
  • Gathers feedback and works with the brand team on new developments and improvements.
  • Strengths for Success:

  • Capable to collaborate closely with cross functional partners to design, execute, measure and report on a holistic plan to generate studio traffic and sales. 
  • Retail brand management experience including the use of all marketing tools to position/communicate the brand with particular focus on events, local activations, CRM, client acquisition and retention.
  • Understanding of ROI – ability to assess impact on business of marketing initiatives and maximize return.
  • Creative ability to generate new ideas and influence marketing effectiveness.
  • Requirements:

  • Bachelor's degree in Marketing, Communication, Business or related fields.
  • 5+ years of retail marketing experience, preferably in the automotive or luxury industries.
  • Extensive event marketing experience
  • Excellent communicator and motivator, gathers and consolidates all the cross functional resources needed to deliver successful marketing plans
  • Superior formal and informal communication skills
  • Proficiency in CRM management, preferably in SalesForce
  • Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.
  • Fluency in German and English, both written and spoken.
  • Understanding of the automotive market, including key players, customer segments, and regulatory environment.
  • Excellent negotiation, communication, and presentation skills, with the ability to influence and build strong relationships with relevant stakeholders.
  • Results-driven, self-motivated, and able to work independently as well as collaboratively within a team-oriented environment.
  • Willingness to travel extensively within Germany and occasionally internationally.
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