Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.
Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
Leading the future of luxury mobility
Lucid’s mission is to inspire the adoption of sustainable energy by creating the most captivating luxury electric vehicles, centered around the human experience. Working at Lucid Motors means having a shared vision to power the future in revolutionary ways. Be part of a once-in-a-lifetime opportunity to transform the automotive industry.
The PR Manager reports to the Director of Marketing and is responsible for core areas of Lucid Motor’s overall PR and communication strategy and activities in the Middle East (core focus on Saudi Arabia & United Arab Emirates)
This role manages media relations and consumer facing communications, with a focus on driving earned media outcome across the region, reflecting the Marketing organization’s overall goal of increasing brand awareness, and raising Lucid’s profile among consumers and within the automotive and technology industries.
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Notice regarding COVID-19 protocols
At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.
Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes.
Roles:
Play an integral role on the Lucid marketing team with core responsibilities for PR and communications Develop a regional media strategy for Lucid’s brand and products, targeting media and influencers in the business, automotive, technology, lifestyle, and other key media sectors, with clear KPIs and pathways to achieve successDevelop an executive thought leadership program, with a specific focus on speakerships and Tier 1 industry and media events in the Middle East. Leverage and expand Lucid’s speaker bench to provide a breadth of levels across key areas of expertise related to the automotive, tech, engineering, software, and manufacturing industries. Develop the regional product reviews program, including product messaging and media relations, as well as management of the regional Lucid Air press fleet for review, industry events, and other activitiesManage regional activities related to Lucid Studios (showrooms), including, but not limited to: Studio openings, pop-up locations, regional product launches and events, regional product reviews, and regional media and influencer relationsDevelop supporting internal- and external-facing written materials, including press releases, messaging, and moreBuild and maintain regional press and influencer lists; form relationships with individual reporters and influencers to support story development Maintain clear communications across the owned and paid media functions of the Lucid Marketing organization to ensure integrated campaigns and activitiesMaintain media guidelines and best practices, specific to Lucid propertiesBe the point of contact for the PR agency Qualifications
Bachelor’s Degree or higherMinimum 7+ years of relevant work experienceProven track record of leading media relationship programs in multiple markets and achieving success across the Middle EastProficiency with media databases, resources, and third-party marketing softwarePassion for a fast-paced, high growth environmentSelf-starter and quick thinker who thrives in ambiguous and rapidly changing situationsExcellent communication, interpersonal and organizational skills, and the ability to relentlessly prioritize.A passion for, and working knowledge of, automobiles, EVs, and the future of mobilityExperience in the consumer electronics, luxury, or lifestyle industries a plus