Performance Marketing Lead

About Octopus Electroverse

In just five years, Octopus Electroverse has grown to become one of the largest eMobility players in Europe, with over 1.3 million connected electric vehicle chargers and a customer ecosystem spanning web, iOS, Android, CarPlay, Android Auto & Automotive OS, and more.

But that’s just the start: we’re busy launching new products, working with more automotive and tech partners, building exciting new features at scale, and creating the integrated charging experiences of the future - all in the name of making the electric transition super simple for individual drivers and fleets. 

Electroverse is a multifunctional team comprising product, development, commercial, operations, marketing, partnerships and more - all focused on making Octopus the go-to name in EV charging. And we’re looking for smart individuals with an interest in the space who can help us make it happen. 

About the role

We’re looking for a passionate Performance Marketing Lead to join the Electroverse team and help grow our Octopus Electroverse and Octopus Fleet products.

Reporting into the Head of Marketing, you’ll lead the execution and optimisation of our paid media budget across all digital channels. We’re looking for an outcome-focused strategist who can balance high-level "big picture" planning with "in-the-weeds" campaign optimisation.

Being a part of the Octopus Group, there are a few things you should know…

We don’t do things the traditional way. No agencies, no bureaucratic sign-off processes, and no unnecessary meetings. We have an incredible in-house team of developers, marketers, designers, product and commercial teams, and we all work together to create a product that transforms the e-mobility space. 

For the right person, this is a freeing and revolutionary way of working, but if you need hand-holding, this might not be the job for you. You’ll need to be proactive and full of ideas - we’re looking for someone who can hit the ground running. Our marketing team is lean for products with such an international and cross-functional outlook, which makes this the perfect place to get stuck in and make an impact.

This is a performance-focused role looking across international B2C & B2B digital campaigns, so your day-to-day will vary. To give you a glimpse into what you’ll be working on:

• Lead the end‑to‑end setup, management, and optimisation of Paid Search campaigns across Google Ads, Apple Search Ads, Meta and LinkedIn Ads, defining campaign structures, targeting frameworks, and bid strategies to meet performance goals.
• Manage budget allocation and campaign performance, making data‑led decisions on scaling, pausing, or restructuring activity across markets, products, and audiences to maximise efficiency and revenue.
• Ensuring effective bid strategy execution, pacing, and performance delivery.
• Analyse performance data, conduct in‑depth keyword research, audience analysis, and competitor reviews to inform media planning and campaign structure.
• Ensure accurate tracking, conversion setup and funnel integrity, partnering with the Data & Web teams.
• Be a guardian (and champion!) of the Octopus Electroverse public presence and tone of voice.
• Along with the Head of Marketing, ensure paid campaigns deliver strategic value, providing snapshot reports tracking performance and growth.
• Work with our Senior Marketing Manager & Marketing Specialist to help boost organic campaigns and ensure wider campaign alignment.
• Stay up-to-date with the latest industry and digital trends (inc. AI-evolution) 

About You