Partnerships Associate Principal

Via Transportation is a public mobility technology company that develops software and operational solutions for shared transportation networks. The company provides a comprehensive suite of products including microtransit, paratransit, student transit, corporate and campus shuttles, and health transportation services, serving cities, transit authorities, school districts, universities, healthcare providers, and corporations. Via's platform enables dynamic, on-demand routing and scheduling that maximizes vehicle utilization and reduces the number of single-occupancy trips on the road. By replacing inefficient fixed-route systems and private car trips with intelligent shared mobility, Via contributes to lower emissions and more sustainable urban transportation ecosystems. The company also offers Remix, a transit planning and scheduling platform, and has integrated Citymapper into its mobility-as-a-service offerings to help cities build more rider-centric networks. Via's mission centers on reimagining public transit to be more equitable, efficient, and accessible, ensuring that underserved communities gain reliable connections to jobs, education, and healthcare. What distinguishes Via is its combination of proprietary routing algorithms, real-time operations management tools, and in-house consulting expertise through Via Strategies, allowing it to serve both the technology and operational needs of transit agencies at scale.

Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted

Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions.

Salary: $64,834 to $87,500

Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted.

Contact: Sharon Lee, SVP, People Operations

Via Transportation, Inc.

114 5th Avenue, 17th Floor

New York, NY, 20022

(888) 501-7511

[email protected]

 

Via is an equal opportunity employer.