Marketing Manager - Low Carbon Tech

Octopus Energy

3800

London, UK, United Kingdom

Posted on: 2025-04-07

Category: energy

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @ octopusenergy.group

We’re on a mission to make low carbon technology irresistible. From solar panels to heat pumps and EV chargers, we’re helping customers cut carbon, save money, and future-proof their homes through energy independence. And we need a marketing powerhouse to make sure more people know about it, understand it, and most importantly—want it.

But before you get too excited, there are a few things you should know…

We don’t do things the traditional way. No agencies, no bureaucratic sign-off processes, and no unnecessary meetings. We have an incredible in-house team of designers, developers, copywriters, and media buyers, and we all work together to create campaigns that actually make an impact. For the right person, this is a freeing and revolutionary way of working, but if you need hand holding, this might not be the job for you. You’ll need to be hands-on, proactive, and full of ideas. Our team is lean, only four of us, which makes this the perfect place to own a huge array of juicy marketing projects.

Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [email protected] and we’d love to help!

If this sounds like you then we'd love to hear from you. 🚀

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

What you'll do

Own the end-to-end marketing strategy for domestic solar, heat pumps, and EV chargers—making sure we reach the right people with the right message at the right time.

Obsess over the customer journey, from the first spark of interest to the purchasing experience and beyond, ensuring the experience is as smooth, compelling, and delightful as possible.

Connect with our performance marketer to use learnings from our best performing ads and campaigns, identifying what’s working (and what’s not), and constantly optimising our messaging

Tackle the full funnel: landing pages, email sequences, support content, connecting with external partners—anything that helps customers move from ‘maybe’ to ‘yes’ faster.

Chat to people. Lots of people. Whether it’s the sales teams, engineers or product specialists—you’ll need to be curious to truly understand our customers.

Write copy that converts (or at least, be able to brief and steer great copy from our copywriters). From ad headlines to email CTAs, the words matter.

Be a problem solver. You’ll have the initiative to find and fix bottlenecks in our marketing approach before they slow us down.

And like any start up (yes we still see ourselves as a start up), you could be thrown into other random projects along the way.

What we're looking for

We don’t need you to have experience specifically in solar, heat pumps or EVs but you’ll need to be:

A self-starter with a passion for making complex things simple and compelling.

Someone who can read a data dashboard and instantly see the opportunities.

A natural problem-solver who thrives on getting stuck in.

A strong understanding of performance marketing, especially paid digital channels.

An obsession with customer experience—if you’re the kind of person who notices when a checkout flow is clunky or an email sequence is missing a key step, we want to hear from you.

Copywriting skills would be a plus.

A love for a fast-paced, no-red-tape environment where the best ideas win.

Why this role?

This isn’t a ‘tick-the-boxes’ marketing job. It’s about making a real impact—helping people transition to greener energy in a way that feels exciting, not overwhelming. You’ll be at the forefront of the energy revolution, working with a team that genuinely cares about what we’re building and part of a company obsessed with making the rocket ship go faster.

If this sounds like your kind of challenge, we’d love to chat.

💚 Why else you'll love it here

💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We won best company to work for in 2022, on Glassdoor we were voted 50 best places to work in 2022 and our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership

🎁 Visit our UK perks hub - Octopus Employee Benefits

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