Marketing Manager, Americas - Digital Products

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

Fluence (Nasdaq: FLNC) is a global market leader in energy storage products and services and digital applications for renewables and storage. With a presence in 30 global markets, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable storage products, comprehensive service offerings, and the Fluence IQ platform, which delivers AI-enabled digital applications for managing and optimizing storage and renewables. The company is transforming the way we power our world by helping customers create more resilient and sustainable electric grids. For more information, please visit fluenceenergy.com.

 

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all. 

This position will be within the Fluence Digital business unit. Fluence Digital’s IQ platform uses artificial intelligence, advanced price forecasting, portfolio optimization and market bidding to ensure energy storage and flexible generation assets are optimally participating in wholesale electricity markets.

ABOUT THIS POSITON

The Marketing Manager will work to drive marketing strategy, planning, demand generation, customer engagement, and campaigns for our B2B SaaS products, Nispera and Mosaic, in the Americas region. The Marketing Manager will own strategic marketing planning and execution of key marketing tactics, including regional content strategy, thought leadership, digital and in-person events, and account-based marketing, with support from our Global Marketing team. This is an exciting opportunity to drive forward the growth strategy around advanced software products that help optimize wind, solar, and energy storage assets as part of our mission to transform the way we power our world. 

Sitting at the intersection of Fluence’s software sales and marketing efforts in the Americas region, you will play a key role in driving and nurturing demand for our energy storage and software solutions, building close relationships with key customer accounts, and supporting the development of our brand in target markets and segments. This position is strategic and highly cross-functional, and you will work collaboratively with sales, growth, marketing communications, sales engineering and other parts of the organization to execute high-profile regional marketing plans.

The Marketing Manager will be responsible for: 

•Partner in developing region-specific marketing strategy and plans that support Fluence’s regional sales strategy for digital products

•Planning and executing marketing tactics and events to create net-new sales opportunities, accelerate existing sales opportunities and deepen our existing customer relationships

•Working with corporate marketing teams and agencies to form and execute integrated campaigns that involve email marketing, thought leadership, events, paid advertising, and other tactics/channels as needed

•Coordinating with product marketing and strategy teams to develop region-specific messaging priorities and target customer personas

•Assist regional sales team as needed, including increasing brand awareness locally/regionally, and building/qualifying leads for your sales region

•Support regional marketing activities against regional marketing budgets and tracking success against annual marketing KPIs