Marketing Generalist

What we’re building

Our vision is to electrify all waterborne vessels, and we're starting with electric water sport boats.

Gas boats dominate today’s marine industry not because of great product offerings but because of a lack of better alternatives. Boaters have grown accustomed to vehicles that feel stuck in the 1980s: unreliable, expensive, loud, noxious, and a nightmare to own and operate. They’re also awful for the water and air they reside in.

By contrast, electric boats are superior in nearly every way: not only are they far more reliable and less costly to operate, but they’re also quieter, quicker, and cleaner, with no fumes or pollutants. However, they’ve been held back by both the technology and the talent to make them truly competitive with gas alternatives. That’s Arc’s opportunity.

Using modern, aerospace- and automotive-inspired techniques, we’re building our hulls, batteries, cooling systems, firmware, and software together to deliver the next generation of watercraft.

What we’re looking for

We’re looking for a marketing generalist with a proven track record of success in fast-paced environments who is excited by our vision and eager for a challenge. We pride ourselves on transparency and operate in a lean, high-trust environment that encourages everyone to take ownership of their domain.

Your role will encompass a variety of responsibilities focused on ensuring our marketing programs stay on track and scale for continued growth and success. This role includes managing email marketing in partnership with our copywriter, overseeing website maintenance and updates with our design and development partners, driving program management, and supporting various marketing touch points in the customer journey.

Reporting to the Marketing Lead, you will work cross-functionally within the organization, including Sales, Product and Operations. This role is perfect for a marketer with exceptional attention to detail, experience in program management and scaling marketing initiatives, and a self-starter who thrives in a busy, collaborative environment.

Requirements

Requirements

Core responsibilities

• Executing email marketing campaigns, website updates, social media strategies, and field marketing initiatives on time and at a high quality
• Collaborating with the Marketing Lead to prioritize marketing activities that best deliver on the company’s strategic objectives and goals
• Investing in high quality customer touch points, including managing swag, supporting the sales team, and celebrating milestones, in order to foster positive engagement and brand loyalty
• Generating periodic reports to track key marketing metrics, enabling the team to adjust strategies as needed
• Supporting other marketing needs as required, including content, community management, sales enablement, and customer satisfaction initiatives

Basic qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field
• 4+ years of professional experience
• Exceptional attention to detail
• Strong organizational and project management skills

Bonus qualifications

• Prior startup and/or agency experience
• Basic proficiency with graphic design and photo editing tools such as Adobe Creative Suite
• Familiarity with email marketing tools such as Mailchimp or HubSpot
• Comfort with Google Analytics or similar website analytics tools
• Enthusiasm for boating and clean energy

At Arc, we encourage diversity and consider all qualified applicants equally for employment, regardless of background, identity, or status. You’re always welcome to reach out even if you don’t meet many of these qualifications. Passion and aptitude make up for a lot.

Benefits

Benefits

What we value

We value these five things above all else:

• Ownership over both your work and the company’s success
• Empathy for colleagues and for customers
• Humility in problem solving and collaboration
• Pragmatism for navigating ambiguity quickly and sensibly
• Inclusion of different backgrounds, opinions, cultures, etc.

Given that we work in a sometimes intense or stressful environment, it’s vital that our values align. We’d be happy to elaborate on any or all of these during the interview process.

What you’ll get

• Talented teammates that challenge you to be better
• Access and often input to a wide range of business activities
• Salary between $85,000 and $180,000
• Semi-annual bonuses tied to impact
• A meaningful equity stake
• An opportunity to have an outsized impact on industry-defining vehicles
• The ability to drive positive environmental change through your work
• Nearly free health insurance (we cover 99%) and a 401k
• Generous parental leave
• Daily lunches, plenty of snacks, lots of swag, and more
• Boat rides!

Hope to hear from you soon!

The crew at Arc