Marketing Director

What we’re building

Our vision is to electrify all waterborne vessels, and we're starting with electric water sport boats.

Gas boats dominate today’s marine industry not because of great product offerings but because of a lack of better alternatives. Boaters have grown accustomed to vehicles that feel stuck in the 1980s: unreliable, expensive, loud, noxious, and a nightmare to own and operate. They’re also awful for the water and air they reside in.

By contrast, electric boats are superior in nearly every way: not only are they far more reliable and less costly to operate, but they’re also quieter, quicker, and cleaner, with no fumes or pollutants. However, they’ve been held back by both the technology and the talent to make them truly competitive with gas alternatives. That’s Arc’s opportunity.

Using modern, aerospace- and automotive-inspired techniques, we’re building our hulls, batteries, cooling systems, firmware, and software together to deliver the next generation of watercraft.

What we’re looking for

We’re looking for someone that is excited by our vision, eager for a challenge, and willing to learn on the job. We pride ourselves on transparency and operate in a lean, high-trust environment that encourages everyone to take ownership over their domain.

As our Market Director, your role will encompass a wide range of responsibilities, including press and media relations, internal and external communications, and communications strategy development. You will work directly with the CEO to define and position our company and products in the public eye. This role is perfect for a communications professional with proven media experience and a strong track record of placing high-impact stories to raise awareness and accelerate the adoption of our company and products. This role will be based at our manufacturing facility in Los Angeles.

Given that we’re a startup, you will be working in a fast-moving, dynamic environment that requires adaptability. That said, here are some responsibilities and qualifications we expect to stay relatively constant for this role.

Requirements

Core responsibilities

• Working closely with the CEO and other executives to determine the company’s priorities and overall marketing strategy
• Leading a lean, high functioning marketing team and directly overseeing and contributing to every aspect of the discipline, from earned and owned media to events to physical branding
• Creating a cohesive narrative for Arc’s vision, brand, technology, and products, and supporting marketing activities to build awareness around them
• Establishing a long-range plan for all marketing-related functions and team members
• Using qualitative and quantitative data to report on the status of marketing objectives
• Partnering with sales to drive robust, reliable, and predictable demand for our products
• Investing in internal communications to keep employees informed and engaged

Basic qualifications

• 10+ years of applied communications, PR, or related work experience
• Proficient at attracting, maintaining, and leading high-performing teams
• Demonstrated success planning and executing major marketing, promotional, and public relations campaigns to drive brand awareness and revenue
• Resilient in the face of pressure and dynamically changing environments
• Prolific writing and editing skills, with exceptional attention to detail
• Experience in digital and print, content, and social media marketing
• Willingness to directly contribute to all areas of ownership
• Ability to manage programs on tight schedules
• Proven ability to plan and manage budgets

Bonus qualifications

• Proven track record of bringing a category-leading or category-defining product to market
• Passion for boating and clean energy

Benefits

We value these five things above all else:

• Ownership over both your work and the company’s success
• Empathy for colleagues and for customers
• Humility in problem solving and collaboration
• Pragmatism for navigating ambiguity quickly and sensibly
• Inclusion of different backgrounds, opinions, cultures, etc.

Given that we work in a sometimes intense or stressful environment, it’s vital that our values align. We’d be happy to elaborate on any or all of these during the interview process.

What you’ll get

• Talented teammates that challenge you to be better
• Access and often input to a wide range of business activities
• Semi-annual bonuses tied to impact
• A meaningful equity stake
• An opportunity to have an outsized impact on industry-defining vehicles
• The ability to drive positive environmental change through your work
• Nearly free health insurance (we cover 99%) and a 401k
• Generous parental leave
• Daily lunches, plenty of snacks, lots of swag, and more
• Boat rides!

UNLISTED