Lead Creative

Number of employees

5500

Newark, CA, United States

Posted on: 2023-12-06

Category: emobility

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
 
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
 
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

In this role, you will guide the creative teams (internal and external) in producing impactful, brand-aligned content and campaigns that resonate with customers and contribute to the company's success in a highly competitive industry. The Lead Creative combines creative expertise, strategic thinking, leadership skills, and a deep understanding of automotive marketing and design. The Lead Creative focuses on the creative side of projects, given briefs from Director of Brand, and is the key point of content for the Marketing team.

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education, and training; certifications; and other relevant business and organizational factors.

·       California San Francisco Bay Area - $108,000 - $140,000 per year

Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs.  (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
 
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Sets the creative direction and vision for marketing and advertising campaigns, ensuring alignment with Lucid's identity and goals
  • Oversees the development of creative concepts and strategies for various campaigns and projects
  • Oversees the conceptualization and execution of advertising and marketing campaigns, including print ads, TV commercials, and experiential marketing initiatives, with the support of external agencies where needed or support of the Design team 
  • Collaborates with cross-functional teams in both Design and Marketing to ensure campaigns are integrated and effective
  • Oversees the creation of engaging and visually appealing content for various platforms, including websites, billboards, magazines and brochures 
  • Ensures that content effectively communicates the unique selling points and features of the Lucid products or services
  • Acts as the key point of contact within Marketing to the Design team, including graphic designers, web designers, and multimedia specialists to ensure that assets created respond to the strategic goals and vision of the campaign/project.
  • Reviews and approves design concepts, ensuring they align with brand guidelines
  • Manages and evolves the brand identity for Lucid, ensuring consistency across all touchpoints, from logo design to visual elements and messaging
  • Develops and enforces brand guidelines to maintain a cohesive and recognizable brand image
  • Requirements:

  • 5 + years of related experience with a Bachelor’s degree; or 3 years and a Master’s degree; or a PhD without experience; or equivalent work experience
  • Skilled in managing a high volume of creative and content
  • Passion for mission-driven brands
  • Portfolio of proven brand-defining campaign concepts
  • Versed in all aspects of creative campaign production
  • Act as a champion of Lucid brand standards in all aspects of creative work
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