Head of Growth & ABM/Key Account Marketing

Key Responsibilities: 

Strategy Development:

Develop and execute comprehensive growth marketing strategies across multiple markets per key-segment (CRE, Retail, Hospitality) aligned with business objectives, considering regional variations and market dynamics. Grow our customer base in (especially) the medium and key account space.

This is a “hybrid role”. You will own both scaled growth marketing as well as key- account marketing.

Demand Generation and lead nuturing 

Be hands-on involved in the creation and implementation of demand generation programs to drive customer acquisition and revenue growth, utilizing various channels such as digital marketing, content marketing, social media, email marketing, and partnerships. Increase efficiency in our lead gen programs to improve sales effectiveness.

Account Based Marketing / Key-Account Marketing

Manage our key-account marketing manager(s) to increase the awareness and understanding of ChargePoint amongst a set of carefully selected accounts across Europe. Work closely with the sales team during the lead gen and sales process.

Performance Analytics:

Analyse marketing performance metrics and data to identify opportunities for optimization, report on key performance indicators (KPIs), and present actionable insights to the executive team.

Team Leadership:

Manage and mentor a diverse team of digital- and key-account marketing professionals, fostering a culture of innovation, collaboration, and accountability.

Customer Insights:

Collaborate with cross-functional teams (Segment-, and Country Marketing) to understand customer needs, preferences, and pain points, translating these insights into effective marketing messaging and campaign strategies.

Budget Management:

Develop and manage the marketing budget, ensuring effective allocation of resources and optimal ROI on marketing campaigns. Partnership Development:

Establish and nurture strategic partnerships with relevant stakeholders, industry players, and influencers to enhance Chargepoint Europe's market presence and expand customer reach.

Compliance:
Ensure all marketing activities comply with relevant industry regulations and legal requirements.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

• Proven experience (minimum 8-10 years) in scaled growth and key-account marketing,

  demand generation, or related roles, with a focus on technology or clean energy sectors

  preferred.

• Demonstrated success in planning, executing, and optimizing multi-channel marketing

  campaigns to drive customer acquisition and revenue growth.

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent leadership and team management capabilities.

• Experience in developing and managing marketing budgets.

• Deep understanding of digital marketing platforms, tools, and best practices.

• Familiarity with the EV charging industry or broader clean energy sector is a plus.

• Exceptional communication and presentation skills.

• Fluency in English, additional European languages are advantageous.