General Manager, Sales — Australia

Fluence

1010

Melbourne, Australia, Australia

Posted on: 2025-05-30

Category: energy

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Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

Fluence is the leading global energy storage technology and services company, created and backed by Siemens and AES, two industry powerhouses and pioneers in energy storage. Fluence unites the scale, experience, breadth, and financial backing of the two most experienced icons in energy storage.

Our mission is to create a more sustainable future by transforming the way we power our world. Energy storage is critical to this transformation, yet today the market is fragmented and customers face the challenge of finding a trusted technology partner amidst conflicting technical claims, inexperienced vendors and installers, and new market entrants with limited power sector knowledge.

Fluence brings the proven technology solutions and services that overcome the commercial and regulatory barriers that stand in the way of modernizing our energy networks. We are the partner that can deliver at a global scale with the most experienced and knowledgeable team in the world.

About Fluence: Fluence (Nasdaq: FLNC) is a global market leader delivering intelligent energy storage and optimization software for renewables and storage. Our solutions and operational services are helping to create a more resilient grid and unlock the full potential of renewable portfolios. With gigawatts of successful implementations across nearly 50 markets, we are transforming the way we power our world for a more sustainable future. For more information, please visit fluenceenergy.com.

Our Culture

At Fluence, our culture is the foundation that drives our ambitious growth strategy and fuels our mission to transform the future of energy. Our core cultural pillars empower us to innovate, collaborate, and lead with purpose, ensuring we continue to deliver unparalleled value to our customers and the world.

Unleash Voices

We believe every voice matters. We encourage openness, active listening, and decisive action to create a culture where everyone has the opportunity to contribute to our success. We foster an environment where diverse perspectives are heard and valued, driving innovation and progress.

Customer Fluent

Our customers are at the heart of everything we do. We’re committed to delivering exceptional value that exceeds expectations by understanding our customers' needs and adapting swiftly to meet them. Our deep focus on customer satisfaction drives us to continuously improve and innovate.

Infinite Impact

We are committed to creating the impossible. We push boundaries to deliver sustainable, game-changing solutions that shape a brighter, more energy-efficient future for all. Our team is passionate about making a lasting impact that will resonate for generations to come.

All In

We are all in for growth. Our teams are relentlessly focused on identifying and seizing opportunities that propel us forward. We embrace an ownership mindset, pushing ourselves and each other to accelerate progress and create lasting success.

General Manager, Sales - Australia

Location: Melbourne

As General Manager, Sales – Australia, you will be responsible for leading and executing Fluence’s sales strategy across Australia, with a primary focus on leading the Sales Team in Australia. This role requires an inspirational leader and strategic thinker who can drive commercial success, forge strong customer relationships, and deliver scalable solutions in a rapidly growing clean energy market.

To achieve these objectives, the General Manager, Sales is expected to bring extensive experience in driving cross-functional "deal teams" and leading by example throughout the entire sales cycle—from the early identification and qualification of opportunities through to commercial negotiations and successful deal closure. This hands-on leadership style will be critical to growing a robust project pipeline, increasing market share, and ensuring high-quality execution aligned with Fluence’s global standards.

You will be instrumental in positioning Fluence as the go-to partner for energy storage and digital solutions while developing a high-performing sales organization to achieve and exceed ambitious growth targets.

Fluence is committed to fostering an inclusive and diverse workplace where everyone has equal opportunities.

At Fluence, we value diverse perspectives and experiences that bring fresh ideas and creativity to our team. Research shows that women and individuals from underrepresented backgrounds may hesitate to apply for a role if they don’t meet 100% of the requirements. If this role excites you, we strongly encourage you to apply—you could be just the right addition to our team!

We strongly encourage Aboriginal and Torres Strait Islander peoples to apply, as we are committed to building a diverse and inclusive workplace that celebrates and respects First Nations cultures, knowledge, and perspectives

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.

Sales Leadership & Strategy

Lead, mentor and grow the Sales Team in Australia, fostering a performance driven customer centric culture.

Develop and implement a comprehensive sales strategy aligned with regional goals

Oversee the full sales lifecycle including opportunity identification, customer engagement, proposal development, negotiation and contract finalization.

Negotiating and closing deals and complex sales to meet the allocated segments / accounts topline and margin budget targets within Australia, and build a sustainable pipeline of opportunities for the long-term

Build strong commercial relationships with external stakeholders, implement strategic account approach to develop partnerships

Lead offer preparation and negotiations on commercial and technical aspects of customer contracts with sales engineering / proposal manager and the assigned commercial project manager: Aligning the Fluence team to achieve the volume objectives - Work with Commercial Project Management, Sales Engineering, and Procurement to formalize and define solutions for customers and get relevant customer and Fluence approvals for sale - Develop full understanding of Fluence energy storage technology platforms and their capabilities to provide customers with technical support and differentiated offering - Capture customer commercial, technical and application requirements, as well as problem(s) to be solved to help define competitive solutions - Support finding Balance of Plant contractors or external partners if needed, and support communicating scope and evaluate proposals with the deal team

Adhere and apply to governance along the sales cycle (SFDC, Go/No Go, Capture teams, Close plans), including holding up to forecasts

Customer & Market Engagement

Build and maintain strong relationships with key stakeholders: Utilities, developers, government bodies, and investors.

Champion Fluence’s brand and capabilities in Australia’s rapidly evolving energy sector.

Stay current with regulatory and market developments to anticipate customer needs and identify new business opportunities.

Cross-functional Collaboration

Collaborate closely with project execution, engineering, product, legal, and commercial finance teams to deliver tailored, bankable solutions.

Align sales efforts with marketing initiatives and support brand positioning strategies in Australia.

Business development / growth

Understanding of the Fluence energy storage current and future technology platforms to sell based on value proposition / differentiation

Provide customers with technical support as well as feedback of customer needs to Technology / Product Management and Growth teams - Constant communication of Australia market needs, activities, learnings, and targets. Be the voice of the customer.

Develop network and market knowledge of relevant electricity grids / markets in coordination with the regional Commercial Growth team and take part to external activities to shape markets and position Fluence’s value proposition

Embrace and support Fluence’s local growth strategy, focus on defined customer(s) and customer segments and execute according to that strategy.

Identify new market segments, applications, business models, sales channel, contracting models, and delivery models/partner strategies for review, prioritization, and implementation based on approved go to market strategy for region

Develop and manage approved sales channels through the formulation, adoption, and management of sales/marketing programs / policies with the support of the region’s Commercial Growth team

Ensure the proper implementation of such sales and marketing programs and policies in Fluence, as well as report on the effectivity and manage the continuous improvement of said programs

Execute specific assigned projects in relation to the development and management of market segments, applications, business models, and sales channels

Required Qualifications and Experience

15+ years of experience in B2B sales, with a minimum of 10 years in the energy, power, or cleantech sector in Australia.

Demonstrated success in leading regional sales teams, ideally within the Australian market.

Experienced in managing deal teams to close contract negotiations

Proven experience managing complex, multimillion-dollar projects and contracts.

Strong knowledge of utility-scale Battery Energy Storage in Australia or alternatively related to the power (renewables) and T&D markets with existing relationships with key players and full understanding of the investment / buying processes

Collaborative with an ability to solve complex technical problems and to be the voice of the company towards the market

Independent, strong decision making and analytical skills

Exceptional interpersonal, communication, and stakeholder management skills

Bachelor’s degree in Engineering, Business, or related field; MBA or advanced degree preferred.

Why Join Fluence? A Range of Benefits to Support Your Well-being and Work-Life Balance

Access to an Employee Assistance Program (EAP) offering support for both personal and professional growth

Flexible working arrangements, including hybrid work options to support your lifestyle

Generous Paid Parental Leave, empowering you to balance family and work (eligible employees only)

Mobile phone allowance for staying connected with ease

Opportunities to benefit from performance-based bonus schemes, celebrating your contributions

A collaborative and innovative work environment designed to nurture your success and personal growth

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