Director, Brand Marketing

Number of employees

183

Remote, United States

Posted on: 2022-03-29

Category: energy

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Expired

Employment type:

Full time

Remote?

Yes

Experience required:

Director

Salary

Salary not provided

About the company:

Inspire is a clean energy technology company on a mission to transform the way people access clean energy and accelerate the world toward a net-zero carbon future. Through a subscription model, Inspire allows customers to access 100% clean energy for one flat monthly price. Now customers can pay one flat rate for their electricity supply each month, while supporting a more sustainable future.

In-office locations: Santa Monica, CA, USA and Philadelphia, PA, USA.
Remote location(s): United States.
As a certified B Corp, our mission is truly woven into the fabric of what we do. As you grow professionally, you are doing good for the planet by helping us to transform the way consumers access clean energy and accelerate the world’s transition to a net-zero carbon future. 
Our rapidly growing Marketing team of mission-driven, climate enthusiasts is passionate, innovative and committed to a better future for the planet. We are looking for a Director of Brand Marketing to lead the creation, development and implementation of all brand led strategies, campaigns and content.  The Director will oversee all content development efforts including editorial planning, copywriting and creative development. This person will act as the voice of the brand across the organization and be responsible for excellent leadership over a team of directs.  
How you’ll help: 
  1. Ownership of brand management and brand assets for the organization.
  2. Implement  brand campaigns and go-to-market marketing plans for all business priorities.
  3. Oversight of editorial planning and content creation including management of social media, influencer and corporate blog.
  4. Manage relationships, deliverables and budgets of all associated external agency partners.
Year 1 deliverables:
  • Oversee the delivery of comprehensive national brand and product campaigns
  • Create consolidated content editorial strategy and associated calendar 
  • Deliver social media and influencer strategy and implement across all platforms
  • Define content development, production and implementation approach through utilization of team members and external agencies.  
  • Build out brand visual and brand copy library to enhance storytelling and brand positioning
Here’s what you’ll bring to the table:
Non-negotiables:
  • 8 - 10 years of direct hands-on consumer marketing experience
  • Prior experience successfully building and leading a 2 - 3 person team
  • Management of content development, production and implementation 
  • Conception, production, execution and reporting of large-scale campaigns
  • Excellent written and verbal skills
Nice to have: 
  • Unique curiosity or direct experience within tech, energy or related efforts in fighting climate change
  • Experience working for brand-first companies. Direct to Consumer experience is a strong plus.
  • Experience working for emerging brands that progressed from low to high awareness; clear understanding of how awareness was driven forward. 
  • Media and/or advertising experience 
Our Work Model:
Being bi-coastal, we have mastered the art of working collaboratively across different time zones and regions. Working from the comforts of our own homes, we don't mind the surprise cameos from children and pets. With our Open Workplace model, we encourage our teams to come together and take advantage of our collaborative work spaces in both Santa Monica, CA and Philadelphia, PA. We often host office events and celebrations that you won't want to miss!
Here’s what we offer:
Health & Wellness:
  • Medical/Dental/Vision coverage starts from day one
  • Summer Fridays and Wellness days
  • Mental Health Benefits (Headspace, Ginger)
  • Company Paid Parental Leave
Life at Inspire:
  • Flexible Time Off
  • 401(K) up to 4% Matching 
  • Employee Resource Groups
  • Treks through GivePower and the opportunity to participate in service trip
  • Training, development, and growth opportunities for all employees
Perks:
  • Work from Home
  • Semi Annual Performance Bonuses
  • B Corporation Discounts
  • Open Office Floor Plan 
  • Dog-friendly workplace
  • Fun Company Events
More About Who We Are:
Inspire is a clean energy technology company on a mission to transform the way consumers access clean energy and to accelerate the world’s transition to a net-zero carbon future.
We provide our customers with access to renewable energy from wind, solar, and hydro powered sources without service interruptions or costly installations at a flat, predictable monthly rate. On average, one year of being an Inspire member can help avoid 9,639 pounds of carbon emissions - that is 7x more impactful than one year of recycling! 
#LI-Remote

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