Digital Marketing Manager - Octopus Energy Business
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Employment type:
Full time
Experience required:
Intermediate
Salary
Salary not provided
About the company:
That means making power greener, smarter, and more affordable for everyone.
We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.
We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.
Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @ octopusenergy.group
At Octopus Energy for Business, we’re redefining the energy market for UK businesses. We already support over 120,000 customers — but we’re only just getting started.
We are reinventing Britain’s business energy market by rejecting brokers, delivering great value, outrageously good customer service and smart products like Shape Shifters and Electric Match that actually help businesses take control of their energy.
As part of the wider Octopus Energy Group, we’re using technology, renewables and flexibility to help businesses cut costs and carbon at the same time.
Now we’re ready to turn things up a notch. We want more businesses to know there’s a better option — and that’s where you come in.
This is a hybrid role requiring a consistent presence in our London office, typically three days per week.
What you'll do
Own the end-to-end performance of our paid digital channels — primarily Google Ads and Meta
Plan, build and optimise campaigns yourself — from keyword strategy and audience targeting through to ad creation and budget allocation
Continuously test and learn, run structured experiments across creative, copy, landing pages and bidding strategies to improve performance
Analyse campaign performance daily and translate data into clear actions that improve conversion rate, CPA and ROI
Write high-performing ad copy tailored to SME audiences — clear, compelling and grounded in real customer value
Work closely with web and product teams to improve landing pages and on-site journeys to maximise conversion
Develop and refine audience strategies — from intent-based search to lookalike and retargeting audiences
Manage and optimise budgets to drive efficient, scalable growth while maintaining strong cost control
Identify new growth opportunities across channels, formats and platforms (e.g. new campaign types, betas, or emerging channels)
Collaborate with brand, content and partnerships teams to ensure campaigns are aligned and consistent across channels
Bring ideas: challenge what we’re doing today and suggest smarter, simpler or more effective ways to grow
What you should know
We rarely use agencies for anything. We’re a fabulous team of in-house designers, UX, copywriters and front-end developers. We do our own media buying. You could say, in fact, that we’re half agency, but we’re your most favourite client ever, the one you secretly yearned to work at.
We’re looking for someone who knows digital, but really understands people. You’re comfortable with the numbers, but you think in behaviours. You’ll have the autonomy to get things live quickly, test, learn and improve — working closely with a creative team that moves at pace.
You like shipping, not polishing. You’re motivated by building something meaningful, not just managing it.
And finally, being honest and transparent, we find that people from traditional corporate businesses can struggle in this environment of creativity and rapidly changing priorities. We do hire people from these backgrounds - please don’t let that stop you from applying - but successful candidates understand the criticisms of old traditional business models and are eager to try something evidently more impactful.
Not quite the right fit? Keep looking.
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