Lucid Motors

Newark, CA, United States

Posted on: 2022-08-05

Category: emobility

Employment type:

Full time

Experience required:



Salary not provided

Creative Director, Social

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.

We are seeking a talented, passionate, and versatile Creative Directo to tell the story of our brand. As a key part of the Creative team, you’ll help introduce Lucid to the world through thoughtful concepts and creativity. The ideal candidate is strategically fluent and equally comfortable concepting for video, web, social, OOH, and print, as crafting visual treatments on the most compelling way to announce a new feature. You enjoy working across a variety of mediums and can thrive in a fast-paced environment.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.

Notice regarding COVID-19 protocols  
At Lucid, we prioritize the health and wellbeing of our employees, families, and friends above all else. In response to the novel Coronavirus all new Lucid employees, whose job will be based in the United States may or may not be required to provide original documentation confirming status as having received the prescribed inoculation (doses). Vaccination requirements are dependent upon location and position, please refer to the job description for more details.
Individuals in positions requiring vaccinations may seek a medical and/or religious exemption from this requirement and may be granted such an accommodation after submitting a formal request to and the subsequent review and approval thereof by our dedicated Covid-19 Response team.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Develop and produce conceptually-driven strategies and work with a high degree of craft
  • Ability to concept 360-degree campaigns and announcements across a variety of mediums such as TV and video content, experiential, social, print, OOH, digital ads, website, email, blog posts, stunts, etc.
  • Collaborate with other Art Directors, Copywriters, Designers, Motion Designers, Video Editors, and Producers, as well as external production partners
  • Clearly and confidently present work to senior leadership
  • Liaise with subject-matter experts to understand our technology and products
  • Qualifications:

  • 8+ years of an ad agency or in-house experience working as an advertising or marketing creative
  • A portfolio that shows strong strategic and conceptual campaign thinking applied across a range of deliverables, including TV/video
  • Experience running productions and partnering with Directors, Photographers, Motion Designers, and Illustrators
  • Proficiency in Adobe Illustrator and Photoshop, as well as Figma
  • The ability to thrive in a fast-paced and constantly changing environment
  • Advantageous:

  • A passion for automotive or EVs
  • Ad school experience
  • Experience in the luxury or B2C high-tech industries