Chief Marketing Officer

Octopus Energy

4300

London (GB), USA

Posted on: 2026-01-22

Category: energy

Apply now

Please let Octopus Energy know you found this job on Work in Green. This will help us grow!

Apply to job

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

That means making power greener, smarter, and more affordable for everyone.

We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service.

We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels.

Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continents, including: Octopus Energy Retail, Kraken Technologies, Octopus Energy Generation, Kraken Flex, Octopus Electric Vehicles, and the Octopus Centre for Net Zero. More on OEG @ octopusenergy.group

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We are hiring our first Chief Marketing Officer to build and lead a world-class, growth-led marketing function across B2B and B2C verticals. Accelerating customer acquisition, building engagement and loyalty among our drivers, sharpening our market positioning, and strengthening our brand as the UK’s most trusted electric vehicle partner for both individuals and employers.

This is a senior, high-impact role reporting directly to the CEO. You will own the end-to-end marketing strategy and have overall responsibility for execution - spanning brand, growth, product marketing, PR, and go-to-market alignment with Sales, P&L and Product.

If you’re excited by the challenge of building a category-leading brand and growth engine from a position of momentum, we’d love to hear from you.

About us

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

Please note we use AI to help us assess applications fairly and objectively.

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

What you'll do...

Strategy & Leadership

Define and own the overall marketing vision and strategy aligned to company growth goalsLead, and develop a high-performing, multidisciplinary marketing team

Act as a key member of the SLT leadership team, contributing to company-wide strategy and decision-making

Growth & Revenue Impact

Drive demand generation, customer acquisition, and revenue growth across B2C (consumer leasing) and B2E (employer-led schemes such as salary sacrifice) channels.

Own and optimise the full growth funnel: acquisition, activation, conversion, retention, and lifetime value, with a strong bias toward experimentation and continuous improvement.

Partner closely with Sales and Partnerships to improve lead quality and messaging, win rates, and go-to-market effectiveness

Expand our collaboration with OEMs, improving our positioning and pitch.

Brand & Positioning

Clarify and evolve Octopus Electric Vehicles’ brand positioning, messaging, and narrative across consumer and employer audiences, ensuring clear differentiation as EV leaders within the Octopus Energy Group landscape.

Establish Octopus EV as a distinctive, trusted brand that stands out in a competitive and rapidly evolving EV market. Experimenting with creative, out of the box ways of doing so.

Ensure brand consistency across all touchpoints, from digital to partnerships to customer experience

Product Marketing & Go-To-Market

Own product and proposition messaging for consumers and employers, translating complex EV, finance, and energy propositions into simple, compelling value stories.

Lead launches of new products, services, and propositions

Translate customer insight into compelling value propositions and sales enablement

Support initial set up and scaling in new geographies

Data, Performance & Operations

Deliver or establish clear growth metrics, dashboards, and accountability across acquisition, CAC, conversion, and LTV, with clear links to revenue impact.

Manage marketing budgets with a strong focus on ROI

Build scalable marketing processes and tooling

What you'll need...

Experience

Experience as a Chief Marketing Officer (CMO) in a high-growth scale-up or challenger brand

Proven track record of driving measurable commercial growth, ideally in consumer-facing, subscription, marketplace, or fintech/energy-adjacent businesses.

Strong experience in brand strategy, including positioning and messaging.

Proven track record of building a differentiated brand story and enabling teams to translate that into compelling customer facing language Experience building or scaling marketing teams and functionsS

Strong understanding of digital, performance, lifecycle, and customer-led marketing, including paid acquisition, conversion rate optimisation, and retention.

Capabilities

Strategic thinker with the ability to execute at pace

Comfortable operating with ambiguity and evolving priorities

Highly commercial, data-literate, and outcome-focused

Excellent stakeholder management skills, including working closely with founders/CEOs

Mindset & Values

Customer-obsessed and insight-led

Low-ego, collaborative, and hands-onExcited by the energy transition and the role EVs play in it

Willing to challenge the status quo and be challenged in return

Why Join Us

A rare opportunity to shape the marketing function and brand at a pivotal stage of growth

Direct impact on accelerating the transition to electric vehicles

The backing, ambition, and culture of the Octopus Energy Group

Competitive salary, bonus, and benefits package

Why you'll love it here

Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people

Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! Visit our perks hub - Octopus Employee Benefits

Just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies!

11508 Energy jobs

Similar climate jobs

These are some of our top picks for great climate jobs on Work in Green.

Full time

Energy

USA

Senior Accounting Specialist

Proxima Fusion

113

Full time

Octopus Energy

4300

Full time

Energy