Brand Manager

The Role:

The Brand Manager will be responsible for developing and executing the brand strategy, ensuring consistent and compelling messaging across all platforms. You will play a crucial role in driving brand awareness, loyalty, and growth in the highly competitive food industry. This role requires a balance of creativity, strategic thinking, and hands-on execution, making it ideal for someone who thrives in an entrepreneurial environment. 

Responsibilities: 

• Brand Strategy Development: Lead the development and execution of the brand’s positioning, messaging, and visual identity. Align the brand strategy with the company’s overall vision and goals.
• Product Launches: Plan, manage, and execute product launches, ensuring seamless coordination between product development, marketing, and sales teams.
• Market Research & Insights: Conduct market research to understand consumer behavior, market trends, and competitor analysis. Leverage insights to drive brand growth and positioning.
• Marketing Campaigns: Design and implement integrated marketing campaigns across various channels (digital, social media, influencer, retail) to increase brand awareness and drive product trial.
• Content Creation: Oversee the creation of marketing assets, including packaging, website content, social media content, and promotional materials.
• Partnerships & Collaborations: Identify and manage relationships with influencers, bloggers, and brand partners to amplify the brand’s reach.
• Brand Performance Tracking: Monitor brand performance and KPIs, using data-driven insights to optimize marketing efforts and ensure alignment with business goals.
• Customer Engagement: Engage with customers across various platforms, respond to inquiries, and monitor feedback to improve the overall brand experience.
• Cross-functional Collaboration: Work closely with product development, sales, and operations teams to ensure that branding aligns with product innovation and market demand. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in brand management, preferably within the food or CPG industry.
• Proven experience developing and executing brand strategies in a fast-paced environment.
• Strong understanding of digital marketing, social media, and e-commerce trends.
• Excellent project management and organizational skills with a strong attention to detail.
• Creative thinker with a passion for storytelling and innovation.
• Ability to work independently and collaboratively with cross-functional teams.
• Strong analytical skills and experience with brand performance metrics. 

**Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Meati™ we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.**

Compensation:  
The base salary range for this role is $90,000 - $120,000 annually, which is just one aspect of our total compensation package. In addition to the salary, this position is eligible for a potential annual bonus and equity! Actual compensation may vary based on skills, experience, and location.