Brand Manager

Number of employees

840

Canada, Canada

Posted on: 2023-06-02

Category: food

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Expired

Employment type:

Full time

Experience required:

Intermediate

Salary

Salary not provided

About the company:

WE BELIEVE THERE’S A BETTER WAY TO FEED OUR FUTURE.

By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.

COMPANY DESCRIPTION

At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.

The Brand Manager, Canada will work closely with the Director of International Marketing to define market strategy, and create and execute marketing activities and innovation plans for Canada, a priority growth market for Beyond Meat globally. The successful candidate will lead the strategic development of their portfolio including overall brand strategy, innovation, analytics, communications, partnerships, and sponsorships. They will also oversee creative, media, promotion execution and drive the consumer journey and experience at our Beyond Food Truck sampling events. 

The ideal candidate will be a CPG trained marketer with an entrepreneurial spirit and collaborative approach to teamwork influencing local & global cross-functional teams to deliver business objectives. They will balance creative skills with critical thinking, project management, and performance tracking - and are someone who wants a front row seat to transforming how Canada eats!

The starting annual base pay for this role is between USD 85,000 and 95,000.  The actual base is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands.  The base pay range is subject to change and may be modified in the future. The role may also be eligible for bonus, equity, and benefits. 

Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.

Please note that Beyond Meat has adopted a COVID-19 vaccination policy to safeguard the health and well-being of our employees. All U.S. employees who (a) physically enter a Beyond Meat facility in the United States, (b) represent Beyond Meat at work-related events, including but not limited to trade shows and product demonstrations, or (c) physically enter customer or potential customer sites in connection with their work for Beyond Meat must take all necessary steps to be Fully Vaccinated as a condition of employment, unless a reasonable accommodation is approved.

TASKS, DUTIES, & GENERAL RESPONSIBILITIES

  • Lead the management and growth of the Beyond Meat brand in Canada across retail & foodservice channels, driving consumer-centric planning, integrated marketing and  communications across paid/owned/earned media, and innovation. 
  • Build and execute trial & velocity driving plans for Beyond Meat’s products, partnering with Global Innovation, Design, Media & PR teams, and Canada Sales on channel, customer and category development.
  • Lead business & brand intelligence developing a monthly dashboard that tells a cohesive story with actionable insights, based on strategic analysis of multiple data sources including Nielsen and shipment data.
  • Become the expert of consumer, category and competitive dynamics in the rapidly evolving plant-based meat category to inform initiatives. 
  • Support in building and delivering on innovation & renovation in partnership with Global Innovation and cross-functional teams ie. understanding the consumer and category, building business cases, oversight of project teams and timelines, sell-in materials, go-to market plans.
  • Lead full digital and social ecosystem including social channels, ecomm, search, website, and e-mail; driving strategy, content, and tracking, with support from Global Media team and agency partners. 
  • Lead all shopper and retailer marketing including sponsorships, brand partnerships, and Beyond Food Truck activations, with support from Canada Field Marketing lead.  
  • Support foodservice team with B2B/B2C marketing campaigns as identified, with support from Global Foodservice marketing team. 
  • QUALIFICATIONS

  • Bachelor’s Degree and 4+ years brand marketing experience in the CPG industry; bilingual preferred. 
  • General Manager mindset with a bias towards delighting consumers. 
  • Strategic thinker who has an ability to derive insights from data and develop the insights into opportunities for growth, championing ideas into execution.
  • Ability to act with urgency and ownership even when faced with ambiguity.
  • Proven problem solving skills with resourcefulness and a strong bias for results with willingness to “roll up their sleeves” and get it done.
  • Strong knowledge of cross-functional interdependencies, with the ability to influence the internal network to drive results.
  • Experience driving creative development and working directly with internal and agency teams.
  • Desire to make work fun and make products that can change the world!
  • WORK ENVIRONMENT

  • Remote role based in Canada, ideally within the Greater Toronto Area where our Sales & Marketing teams are located. 

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