Digital Marketing Coordinator

Smappee stands for Smart Appliance for Energy Efficiency. At the core of everything we do, we aim to facilitate energy efficiency in an innovative, easy, and fun way. Our cutting-edge technology empowers businesses and individuals to take control of their energy consumption, reduce costs, and contribute to a sustainable future. We're on a mission to make energy management smarter, more efficient, and environmentally friendly. Our offering focuses on energy management solutions and electric vehicle charging. With a global reach and a dynamic, rapidly expanding team, we're driving innovation and sustainability to power a brighter future. 

We are currently seeking a motivated and skilled Digital Marketing Coordinator to join our team. As a Digital Marketing Coordinator, you will play a pivotal role in developing and executing our digital marketing strategies and driving the online presence of Smappee's energy management solutions and electric vehicle charging products. We offer a lot of room for experimenting, an experienced and inspiring marketing team to be part off and an environment where learning is encouraged and supported. 

Responsibilities: 

• Develop, coordinate, and implement social media content plans independently, with a primary focus on B2B social media channels. Collaborate closely with the content marketing team and visual designers to ensure alignment. 
• Manage online community engagement across various social media channels on a daily basis, working closely with our Customer Service Team to address technical inquiries and Product Team to address product related inquiries.  
• Execute publishing tasks on the website, including editing and updating solutions pages, conversion pages, campaign pages, and blog posts on WordPress. Work closely with the content marketing team to ensure content accuracy and relevance. 
• Support our Digital Marketing Manager in the implementation of SEO plans, including keyword research and coordination with our digital agency. Assist in link-building initiatives and explore opportunities for optimization.  
• Provide support for email marketing, product campaigns, and awareness initiatives. Assist in the execution of performance marketing campaigns and lead generation activities. Potential involvement in email marketing activities in the future. 
• Have an excellent sense of language and maintain a customer-centric mindset in all communication efforts. 

Requirements

• Minimum 3 years of experience in digital marketing, with a focus on social media management (Meta, Instagram, Linked In, You Tube, Tiktok,...) and content coordination. Agency experience is a plus. 
• Experience in B2B and B2B2B communications. 
• Proficient in the use of the Google suite (Google Ads, GTM, GA4,...) and social media management tools 
• Proficient in English and Dutch, spoken and written. Knowledge of other languages is a plus. 
• Experience with sustainability or automotive industries is desirable. 
• Experience or interest in SEO and link-building is advantageous. 
• Technical aptitude. 
• Knowledge of video editing and photography is beneficial.  

Benefits

At Smappee, we foster a modern and dynamic work environment where individuals can contribute to a better planet while being themselves. Here's what you can expect: 

• Inspiring office environment at the cleantech hub Snowball, fostering innovation and growth. 
• Flexible working hours and opportunities for remote work to support a healthy work-life balance. 
• Personal growth opportunities with career and personal development initiatives in a continually evolving organization. 
• Engage in team activities, companywide events, and social gatherings with colleagues. 
• Competitive remuneration package with extra-legal benefits, including meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days, profit participation, and optional bicycle leasing. 
• Convenient location along the E17 with spacious parking, electric car chargers, and bicycle storage facilities.