The Role

We are looking for a marketing leader to join the Zero Acre Farms team and report directly to the CEO. The role of marketing at Zero Acre Farms is to raise awareness of the problem we're solving, the category we're creating, and to use that awareness to drive the growth of our brand and ultimately to drive conversion to purchase our products (like Cultured Oil). The more products we sell, the closer we move toward a healthier world.

In a nutshell, the VP of Marketing is responsible for developing a new category and fueling the movement away from vegetable oils, shaping a cohesive brand with a big story to tell, methodically improving marketing performance and driving growth, and building the marketing team.

Responsibilities

• Brand Strategy. Lead the evolution of our brand strategy, including storytelling, copywriting, visual identity, and creative development, using persona development and customer research.
• Content Strategy. Ideate, test and solidify our strategy and ongoing efforts across social media, events, editorial and blog content to grow sales and educate the world about the problem of destructive oils.
• Growth Marketing. Oversee all things DTC growth marketing, including customer acquisition budgeting, sales forecasting, path to purchase and a culture of constant improvements. Build a growth team that obsesses over LTV, CAC and customer retention.
• Partner Marketing. Develop and nurture relationships with key influencers and oversee all affiliate marketing. Define how we work with other brands on content collaborations and co-promotions.
• Customer Experience. Have your finger on the pulse of the customer experience and customer feedback, including customer service, product reviews, and NPS scores.
• Product. Work cross functionally to bring products to market by leading packaging design, copy, product unboxing experiences, and lighting strike launches.
• B2B Growth. Collaborate closely with BD/Sales on B2B customer growth and promotion.
• Team Building. Build and lead a world-class marketing team with agency support as needed.
• Leadership. Be a leader within the company and a thought partner to the founders on all things marketing, growth, brand and customer.

You and Your Experience

• Passionate about improving the health of people and the planet.
• Love of food.
• You thrive in making complex, nuanced topics more accessible for consumers.
• You are interested in developing, growing, and nurturing a new category and telling a big story.
• Experience developing strategic marketing plans from scratch, and successfully executing on those plans with your team.
• You've grown a brand from small to big or from concept to commercialization.
• You’ve managed growth marketing for an emerging DTC brand.
• You are willing to roll up your sleeves and do whatever is needed, but also strategically build and manage a team so you are not stuck in the weeds with your sleeves rolled up!
• Excellent written and verbal communication skills.
• You believe in the power of great ideas to build incredible brands, change culture, and drive sales growth that leads to a meaningfully positive impact in the world.

What We Offer

• An engaged and collaborative team that is working on solving a health and sustainability crisis that impacts everyone.
• The opportunity to help build company processes and culture from the ground up.
• Empowered team members with minimal bureaucracy.
• Competitive salary and meaningful equity.
• Flexible vacation time (minimum 3 weeks).
• Focus on uninterrupted deep work time.
• Medical, dental, vision, long-term disability, life coverage, health and dependent care FSA (flexible spending account)
• Additional perks like books and commuter assistance.