Senior Product Marketing Manager

Zum is a student transportation company headquartered in the United States that provides technology-driven school bus and ride services for K-12 students. The company partners with school districts to modernize student transportation through a platform that connects drivers, schools, parents, and students in real time, offering improved safety, visibility, and efficiency compared to traditional school bus operations. Zum emphasizes the use of data and technology to optimize routes and improve the overall transportation experience for families and school administrators. A core part of Zum's mission is accelerating the transition to clean transportation by deploying electric vehicles for student transit. The company has committed to electrifying its fleet and has partnered with school districts and utilities to introduce electric school buses, reducing greenhouse gas emissions and improving air quality for children and communities. Zum positions itself as a leader in sustainable student mobility, aligning fleet electrification with broader climate goals. What makes Zum unique is its integrated approach combining a managed services model with proprietary technology and a growing electric vehicle fleet. Rather than simply selling software, Zum takes on the full operational responsibility of running transportation programs for school districts, making it easier for districts to transition to greener, more efficient systems without the burden of fleet ownership or logistics management.

About Zūm:

Who You Are:

You are a sharp, articulate product marketer who knows how to turn a complex product into a story that resonates with buyers. As Zūm’s Senior Product Marketing Manager, you are an individual contributor who operates with the focus and output of someone who loves the craft—researching buyers, developing product positioning, arming sellers, and bringing new capabilities to market with intention and precision. You are someone who hits the ground running, doesn’t need a lot of hand-holding, and takes pride in the quality of everything that leaves your desk.

This is a hybrid position based out of our headquarters in Redwood City, CA. You will be required to be onsite 3 days per week (Monday, Tuesday, and Thursday). We will only consider candidates already based in the Bay Area. 

What You’ll Do:

Develop & Define Product Positioning and Messaging

• Research, develop, and define differentiated positioning and messaging for Zūm’s individual products—translating capabilities into buyer-facing narratives that are clear, credible, and compelling.
• Translate product capabilities into language that resonates with each persona, from district transportation directors to operations leaders to procurement teams. You make technical features feel like obvious answers to real problems.
• Build and maintain messaging frameworks for individual products that serve as the source of truth for Sales, Marketing, and Customer Success
• Conduct win/loss analysis and ongoing buyer research to pressure-test messaging and surface the insights that sharpen how we go to market.

Lead Go-to-Market Launches

• Own go-to-market planning and execution for new product releases and feature launches, from messaging development and sales enablement to campaign briefs and launch communications.
• Coordinate cross-functionally with Product, Sales, CS, and Demand Gen to ensure launches land with clarity and impact, internally and externally.
• Define launch tiers, build timelines, and keep stakeholders on track, so nothing ships without a plan and nothing important goes unannounced.
• Write launch content: release notes, blog posts, customer emails, sales alerts, and website copy updates.

Enable the Sales Team

• Build and maintain a sales enablement library that sellers actually use: battlecards, objection handling guides, pitch decks, one-pagers, and ROI frameworks tailored to real buyer conversations.
• Partner with Sales leadership to understand where deals stall, and develop targeted assets that close the gap.
• Run enablement sessions that are sharp and practical
• Track what’s working and iterate based on direct feedback from the field.

Develop Content & Thought Leadership

• Partner with content and demand gen to brief, shape, and review marketing content, ensuring everything published reflects accurate, on-message product positioning.
• Contribute to high-value content including solution briefs, white papers, case study narratives, and website copy that advances how we tell our product story.
• Help establish Zūm’s voice in the market through thought leadership that earns attention and builds credibility with the buyers we care about most.

Contribute to Competitive Intelligence

• Monitor the competitive landscape continuously—tracking positioning shifts, new entrants, and market developments that affect how we sell and how we win.
• Produce crisp, actionable competitive briefs and battlecards that give Sales the confidence to navigate difficult conversations.
• Bring competitive insights into product and marketing conversations, ensuring Zūm stays ahead of the narrative.

What You Bring To Zūm:

• 5+ years of B2B product marketing experience at a SaaS or technology company. You’ve developed positioning, led launches, and built enablement materials.
• Exceptional writing skills. You can craft a positioning statement, a punchy one-pager, and a tight executive narrative.
• A solid foundation in positioning methodology: you’ve built messaging frameworks from scratch, stress-tested them with sales teams, and used win/loss data to iterate.
• Hands-on experience developing sales enablement materials that field teams actually use and that move conversion rates.
• Strong cross-functional instincts—you build real relationships with Product, Sales, and CS, and you can hold your own in a roadmap review or a deal debrief.
• Highly self-directed. As an individual contributor, you own your work end-to-end.
• Comfort with ambiguity and a bias for action. You don’t need a perfect brief to get started; you define the problem and build toward the answer.

Nice to Haves:

• Experience marketing to public sector, education, or government buyers.
• Familiarity with sales enablement platforms like Highspot or Seismic.
• Experience at a high-growth startup where you had to build programs from scratch with limited resources and high expectations.
• Background in category creation or narrative-led marketing at a company defining a new space.