WE BELIEVE THERE’S A BETTER WAY TO FEED OUR FUTURE.
By shifting from animal to plant-based meat, we can positively affect the planet, the environment, the climate and even ourselves. After all, the positive choices we make every day – no matter how small – can have a great impact on our world.
COMPANY DESCRIPTION
At Beyond Meat, we started with simple questions. Why do you need an animal to create meat? Why can’t you build meat directly from plants? Thus, we make plant-based meats that allow families to eat more, not less, of the traditional dishes they love while feeling great about the health, sustainability, and animal welfare benefits of plant protein. Our goal is to bring exciting change to the plate—and Beyond.
Beyond Meat is focused on raising the bar on talent. We are dedicated to shaping an inclusive culture that drives excellence, innovation, and results by enabling talent acceleration and development, engagement, and the employee experience.
We are looking for a creative-minded and strategic Senior Manager, US Brand Marketing who can contribute to the category-defining work we do in the pursuit of feeding a better future. In this role, you’ll own Brand Marketing for the US region, build a compelling brand strategy and plan in alignment with overall priorities and global brand guidelines, including creation and execution of brand campaigns that introduce Beyond Meat to new audiences and inspire action. The ultimate job responsibility will be to drive the brand positively and dynamically towards growth. You have the ability to lead the US brand marketing and cross-functional team members to conceptualize an idea from the ground up and see it through with ambitious goals. A successful candidate must have a passion for our mission, know our consumer, and have recent experience building and developing brands.
Beyond Meat is an equal employment opportunity employer. Candidates are considered for employment without regard to race, creed, color, national origin, age, sex, religion, ancestry, veteran status, marital status, gender identify, sexual orientation, national origin, liability for military service, or any other characteristic protected by applicable federal, state, or local law. If you are interested in learning the status of your application, please note you will be contacted directly by the appropriate human resources contact person if you are selected for further consideration. Beyond Meat reserves the right to defer or close a vacancy at any time.
For all U.S. based roles: Applicants must be authorized to work for a U.S. employer. This role is not eligible for Visa Sponsorship at this time.
TASKS, DUTIES, & GENERAL RESPONSIBILITIES: Consumer Obsession
Identify consumer motivation, barriers to trial and behavioral themes to develop scalable and effective programming to grow our user base and increase consumption.Lead primary and secondary research - both qualitative and quantitative - to better understand our consumer and business opportunities.Frame-up research and analytics into actionable insights for strategic business planning, cross-functional teams, and senior leadership presentations.Accountable for having a deep understanding of the category and brand’s consumer, creating engaging brand experiences, and delivering best in class execution.TASKS, DUTIES, & GENERAL RESPONSIBILITIES: CAMPAIGN MANAGEMENT
Develops or helps lead the development of brand campaign strategy and annual marketing plan that address business challenges/opportunities, grow brand awareness, strengthen points of differentiation, and drive full funnel conversion.Develops scalable marketing programs plus turn-key tools that can be leveraged nationally and globally and with retailers, elevating the Beyond brand while driving efficiencies. Collaborates with cross-functional marketing teams to ideate, produce, and execute on compelling brand touchpoints (e.g., website), assets (e.g., packaging, advertising collateral) and initiatives (e.g., brand campaigns) that deliver on priorities while maintaining brand integrity. Works in close partnership with food service marketing, shopper marketing, sales, and sales support teams to lead strategy and creative brand solutions for assigned customer programs, partnerships, and sponsorships as needed.Collaborates with the Social/Digital team to ideate, produce, and measure success of compelling assets and social influencer partnerships that deliver communication priorities while maintaining brand integrity.Liaises between the creative team and key stakeholders/ cross-functional leads on design projects; including but not limited to HR, Sales, and PR.Collaborates with Ambassador and Field teams to deliver a clear, consistent, and memorable brand experience from event set-up to product seeding.Supports the PR team to deliver earned media coverage by ideating on inventive activations, delivering differentiating brand assets, and driving plans that amplify big wins.Ensure Beyond branding (e.g., logo, brand names, etc.) is strategically integrated into partner’s marketing and messaging. Ensure alignment between both internal and external groups (not limited to markets, shopper, and foodservice) and Beyond brand standards. Assists in further defining global brand guidelines and merchandising standards, as well as champions brand standards across the organization.TASKS, DUTIES, & GENERAL RESPONSIBILITIES: PRODUCT MARKETING
Assists with packaging design solutions to address product and/or business needs; provides category and consumer insights to help inform design development. Helps lead the development of product launch campaigns that introduce new retail and restaurant innovation. Responsible for staying on strategy, creative development, budgets, and tracking KPIs while identifying and applying key learnings.TASKS, DUTIES, & GENERAL RESPONSIBILITIES: MEASUREMENT
Lead category, consumer, and competitive trend analysis, and make recommendations for immediate and long-term action plans and programs based on key learnings. Train and coach direct reports on regular POS, panel and awareness data reporting synthesizing key learnings and business implications for broader teams.Accountable for developing talent through on-going performance feedback and career management coachingConduct quarterly and yearly performance reviews of direct reportsLEADERSHIP/SUPERVISORY RESPONSIBILITIES
Mentor, develop, train, and support a team of 2 associate brand managers.Manage the Brand Marketing budget forecasts and actuals at or below target. Develop and manage marketing cost estimates, project timelines, and budgets. QUALIFICATIONS: Education, Technical Skills, and/or Previous Experience
Bachelor’s degree in Marketing or similar field required; MBA preferred.8-10+ years related work experience in a related field, with at least 5 years in a leadership role.Proven track record with marketing strategy and execution that demonstrate the nuances of building awareness and demand with various consumers. Proficient ability in brand marketing with a shown understanding of brand growth and development.Motivated by an ability to operate autonomously in a fast-paced environment. Flexible and demonstrated ability to adapt to change quickly by being forward thinking and role modeling for others to follow. Entrepreneurial spirit and can-do attitude. Self-starter who loves collaboration. Comfortable working independently as well as influencing cross-functional teams. Highly effective communicator who can align multiple priorities and personalities towards a common goal.Proven analytical and problem-solving skills to include leveraging syndicated and custom insights and business metrics.Strong ability to build relationships and to collaborate with all levels of individuals internal and external to the organization.Consistent record of driving creative development.Proficient skills using Google and MS Office suite (particularly Sheets/Excel, Docs/Word, and Slides/PowerPoint), Project Management Software (e.g., Smartsheet or comparable applications)Proven track record of managing a marketing budget.Experience managing a team.Commitment to company’s values.WORK ENVIRONMENT
Position is located in an office environment 5 days a week on-site at our HQ in El Segundo, CA
