Senior Manager, Growth Marketing - Paid Social

Misfits Market is an online grocery delivery service that sources fresh, organic, and often unconventional produce and food products directly to consumers' doors. The company operates on a flexible, subscription-based model that allows customers to shop for exactly what they want, skip weeks as needed, and receive food with a 100% money-back guarantee. Their inventory includes heirloom produce, lesser-known fruit and vegetable varieties, and products from independent food brands that are typically excluded from traditional retail shelves.

About Misfits Market:

Misfits Market is a mission-driven, high-growth startup dedicated to reducing food waste and making shopping for sustainable, high-quality groceries easier and more affordable. We deliver organic produce, high-quality meats and seafood, plant-based proteins, dairy, bakery, wine, and other grocery items to nearly every zip code in 48 states at up to 30 percent off traditional grocery store prices. In 2022, Misfits Market acquired sustainable e-grocer Imperfect Foods and now leverages its in-house transportation network to deliver directly to consumers with one of the most carbon-efficient grocery delivery models on the market. By tackling inefficiencies in the food system, our passionate and motivated team of problem solvers helps save an average of 500,000 pounds of food per week from waste or lesser outcomes, with an all-time savings of 190+ million pounds of food.

As Misfits we support our customers and mission by embracing our core values of

Prioritizing our Customers                             

Doing more with less

Thinking Differently         

Respecting one another                             

Moving deliberately and quickly                   

Taking initiative and delivering 

About the Role:

We’re looking for a Senior Marketing Manager (Paid Social) to join the Misfits Market Growth Marketing team and manage our paid social program. This position will play a key role in our customer acquisition efforts and will be responsible for strategy, management, optimization, and reporting of our paid social program. Qualified candidates are expected to have extensive experience in the Meta advertising platform, knowledge of digital advertising best practices, and exceptional creative development skills. Successful candidates will be self-starters capable of using critical thinking and analytical skills to identify opportunities to improve performance. 

This role reports to the Sr Director of Growth Marketing and works alongside a paid search marketing manager and offline channels marketing manager.

Responsibilities:

• Own the strategy and execution of customer acquisition campaigns on paid social media channels including Meta (Facebook & Instagram), TikTok, and Pinterest
• Drive paid social’s creative strategy including ideation, brief writing, post-launch performance analysis, and iteration
• Collaborate with brand team members including videographers, copywriters, designers to develop creative
• Collaborate with produce and grocery category managers to identify creative storytelling opportunities within the Misfits Market product catalog
• Perform and communicate performance updates and creative insights
• Perform A/B testing to find insights and optimizations
• Stay up-to-date on social media marketing, competitor, and grocery industry trends to identify opportunities and optimizations

Requirements:

• 4+ years of experience managing paid social media marketing campaigns
• Full mastery of Meta Ads platform, including ad management, reporting, and conversion tracking
• Experience with growth / performance marketing objectives including new customer acquisition and/or sales
• Experience managing creative development
• Strong communication skills, including the ability to express quantitative data & insights clearly and concisely

Details of Position & Benefits:

• Salary range $125k - $140k
• Full-time exempt position
• 100% Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan
• Misfits Market Employee Discount

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