Senior Copywriter

About Square Roots:

Square Roots is the technology leader in indoor farming. We create meaningful jobs in modern farming, empowering a new generation of leaders in agriculture. With production farms in Brooklyn, NY,  Kenosha, WI, and Grand Rapids, MI (with more to come in 2022!). Square Roots is on a mission to responsibly bring our locally grown food to people in cities around the world, all year round.

The way we operate our business and operate our farms is better for local communities. Everyone on the Square Roots team—from farmers to engineers, commercial experts to operations specialists—is supported, connected, and empowered to do their best work to help Square Roots achieve its goals as a company. 

About the Role:

The Creative team is looking for an imaginative and agile Senior Copywriter to lead the continued development of our brand voice and all copywriting execution to generate impactful messaging for the Square Roots brand. This role will be responsible for establishing a strategic tone of voice for the brand and crafting copy across channels–from product naming and retail experiences to website copy and always-on content. Beyond having a keen grasp for language, voice, and editing, this person should be comfortable writing in long form and short form, and understand nuances of tonality across audiences (consumers, retailers, investors).

You will: 

• Be responsible for evolving and developing the Square Roots brand voice, embracing the intersection of technology and food.
• Work cross-functionally with marketing, comms, and design teams to lead messaging strategies and write copy for the Square Roots brand, including always-on brand content, employer brand content, strategic initiatives, and tentpole moments (such as product launches and market expansion).
• Generate fresh ideas and concepts that strategically solve for the messaging objectives of creative briefs
• Ensure copy and content meets a high bar for excellence with a sharp eye for copy mechanics, style guide usage, tone, and consistency.
• Own the overall development, reviews, and edits of copy projects

You have experience with:

• 5+ years of writing experience (especially if in technology, CPG, food and beverage, or related space)
• Multi-channel experience writing in a unified voice across touchpoints for brands, i.e., campaign, point of sale, social content, packaging, product naming and descriptions, website micro copy, blog articles.
• An understanding and experience with cascading an idea across the full marketing funnel
• Experience with refining brand tone and crafting writing style guidelines
• Deep knowledge of how copy relates to design and photography to generate compelling creative concepts

You are:

• Comfortable using data, metrics, and marketing strategy to inform copy approach
• Able to organize and synthesize information from multiple sources, and work effectively with cross-functional teams
• Able to get to the heart of a message in the fewest number of characters and thrive in crafting copy that informs and delights
• Curious and imaginative. You are not precious with ideas and can generate many ways-in to solve a brief.
• Excellent at prioritization and working on multiple projects concurrently, with a natural ability to hold yourself accountable to timelines and deliverables
• Able to articulate rationale and champion ideas with confidence
• Driven to create your best work, iterating quickly and addressing feedback with grace.
• Enjoy working both collaboratively and autonomously on projects.
• Passionate about real, local food; and, you are aligned with Square Roots values

You'll love working at Square Roots because: 

• We're here to change the food system. You'll have the opportunity to play a significant role in our work at the intersection of technology, farming, and the global food industry - and we're only just getting started. 
• Our team is driven by a shared set of values. These keep us aligned and remind us how to show up every day in the face of growth and ambiguity. Whether you’re working remotely or on the farms,  collaboration, respect, optimism and humility are all embraced, and we seek to empower people at every step. Ask us about the rest!
• Benefits and perks, of course. We're all here first and foremost to play our part in the mission, but medical, dental, and vision coverage, flexible work life culture, and lots of samples of the delicious food we grow certainly do not hurt. 

COVID-19 Vaccination Policy:

New employees are required to be fully vaccinated prior to their start date. The definition of fully vaccinated includes a booster for those that are eligible.

You are considered fully vaccinated if: 

• You have received a full series of the vaccine recently (meaning 2 doses within 5 months for the Pfizer and Moderna vaccines, or 1 dose within 2 months for Johnson and Johnson). 
• You received your full series over 5 months ago for Pfizer and Moderna or over 2 months ago for Johnson and Johnson, and have also received a booster shot. 

Proof of vaccination is required during the hiring process, and employees will be required to get booster shots as they become eligible to maintain their fully-vaccinated status.  

As federal guidance on booster shots evolves, the definition of ‘fully vaccinated’ may change.  

In accordance with EEOC guidance, if you are not vaccinated or do not intend to be due to medical reasons or deeply held religious beliefs, you may make an accommodation request and Square Roots will make a reasonable effort to accommodate you, subject to the requirements of the role you are applying for. 

Failure to be fully vaccinated by start date without a documented accommodation will result in offer rescindment or termination.