Senior Associate Brand Manager - Product & Innovation

UPSIDE Foods

300

Emeryville, CA, United States

Posted on: 2025-07-30

Category: food

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Employment type:

Full time

Experience required:

Senior

Salary

Salary not provided

About the company:

By growing meat directly from animal cells we're making future-friendly, real meat that makes you and the world smile. We stand for all of the good, and none of the bad. UPSIDE Foods is making our favorite food a force for good.

About us:

Based in Berkeley, CA, UPSIDE Foods grows meat, poultry, and seafood directly from real animal cells. These products are not vegan or vegetarian—they are delicious meat, made without the need to raise and slaughter billions of animals. In doing so, the company aims to address some of the most pressing environmental, animal welfare, and public health challenges, while still giving people the meat they love.

Founded as the world’s first cultivated meat company in 2015, UPSIDE Foods (formerly Memphis Meats) has achieved numerous industry-defining milestones, including being the first company to produce multiple species of meat (beef, chicken, and duck) and to sell a cultivated meat product in the United States. The company believes that people shouldn’t have to choose between the foods they love and a thriving planet, and is working to build a better food system with access to delicious, humane, and sustainable meat, poultry, and seafood.

UPSIDE Foods has won various industry awards, including New York Times’ Good Tech Awards, FastCo’s Next Big Thing in Tech and World Changing Ideas Awards, and the Best and Brightest Companies to Work For in the Nation by the National Association for Business Resources. UPSIDE Foods has raised a total of $608 million, including from the Abu Dhabi Growth Fund (ADG), Baillie Gifford, Bill Gates, Cargill, John Doerr, John Mackey, Kimbal and Christiana Musk, Norwest, Richard Branson, Softbank, Temasek, Threshold, Tyson Foods, and others.

About this job:

As a Senior Associate Brand Manager - Product & Innovation for UPSIDE Foods, you will play a crucial role in driving the development of a breakthrough new category: cultivated meat. Driving creation of delicious products from concept to launch for a world-changing company requires a creative and analytical thinker with a passion for food innovation and the ability to work collaboratively across various departments.

You’ll lead a cross-functional team of colleagues from R&D, Food R&D, consumer insights, sales, finance, and supply chain, and manage the end-to-end commercialization process to bring our novel products to market. This position is best suited for someone who has a strong bias for action, ownership mentality, ability to deal with ambiguity, and strong analytical and creative problem-solving skills across both food and science (so fluency with biology is a bonus). This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines.

Responsibilities include:

Lead the ideation, development and execution of new products
Analyze market trends, data, and competitive intelligence to identify trends and opportunities
Develop product concepts, prototypes, and formulations in collaboration with R&D, Food R&D, and chef advisors
Partner with Brand and Consumer Insights counterparts to identify the knowledge gaps, define and initiate the learning plan to optimize the 6Ps of led initiatives
Manage the product commercialization process and lead cross-functional teams (including R&D, Marketing, FR&D, Supply chain, Sales & Finance) ensuring timely, on budget and successful project completion
Contribute to the organization’s innovation strategy and 3Y pipeline by identifying trends, consumer whitespace, and innovation territories that are aligned with our go-to-market strategy and points of difference
Partner with the Brand & Sales team to develop compelling product launch plans, product positioning, packaging, and promotional strategies and customer & sales presentations

About you:

Bachelor’s Degree (or advanced degree) in Business, Marketing, Biology, or related field
3+ years of experience, with experience launching a food product (prior experience in new product innovation, or CPG preferred)
Strong project management skills with ability to successfully handle multiple projects simultaneously and deliver on timelines (Experience in cross-functional team management preferred)
Ability to bridge the realities of our cell biology with optimal food product experience
Outstanding verbal, written and interpersonal communications skills
Creative thinker with strong analytical skills
Operates with a sense of urgency
Strong leadership and results driven
Passion for mission-driven food innovation
Growth mindset and consumer-oriented

Compensation Range: $105,000 - $130,000*
*Pay may vary depending on factors including job-related knowledge and skills.

UPSIDE Benefits!

Stock options for all full-time incoming team members!
90-100% employer-paid healthcare premiums for team members (medical [including HSA and FSA], dental, and vision)
Pet insurance for your furry family members!
Unlimited PTO
Employee Engagement Council
Company-sponsored learning & development opportunities

UPSIDE Foods is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our company-wide mission is to create a product for everyone, so we are deeply committed to having teams and leaders that reflect this mission.

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