Sales Specialist, Yorkdale

Number of employees


Toronto, ON, Canada

Posted on: 2024-02-27

Category: emobility

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Employment type:

Full time

Experience required:



Salary not provided

About the company:

Lucid is the new generation of EV. Our relentless focus on innovation, luxury, and sustainability drives us into a reality where you no longer have to choose between doing great things, doing the right thing, and doing everything with the highest regard for efficiency and design. There were luxury cars, then EVs, now there’s Lucid.  

Leading the future in luxury electric and mobility
At Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility.
We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience.
Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.


As a Sales Specialist in a Lucid Studio, your primary focus will be to guide customers on their journey with Lucid. This role is pivotal in ensuring a seamless and personalized customer experience towards ownership. If you're achievement-oriented, thrive in goal-focused settings, and have exceptional relational skills, then you'll excel as a Lucid Sales Specialist. 

Lucid maintains your privacy according to its Candidate Privacy Notice. If you are a California resident, please refer to our California Candidate Privacy Notice.

At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
To all recruitment agencies: Lucid Motors does not accept agency resumes. Please do not forward resumes to our careers alias or other Lucid Motors employees. Lucid Motors is not responsible for any fees related to unsolicited resumes. 

The Role:

  • Customer Engagement 
  • Needs Assessment: Effectively gauge customer needs through personalized interactions and insightful questioning. 
  • Product Expertise: Leverage your in-depth knowledge of Lucid products to offer tailored solutions. 
  • Customer Relationships: Build and nurture customer relationships to foster brand loyalty. 

  • Sales and Targets 
  • Demand Fulfillment: Guide the customer through the ordering process of Lucid new vehicles, including obtaining documentation, advising on financial products and ensuring the overall purchase process is smooth.
  • Goal-Oriented: Meet and exceed performance targets, linking sales with exceptional customer experiences.
  • Pipeline Management: Maintain and build a robust sales pipeline through disciplined practices. 
  • CRM:  Utilize CRM tools like Salesforce to track and manage customer interactions. 

  • Communication & Presentation 
  • Clear Communication: Use exceptional oral and written communication skills to deliver clear and relevant information. 
  • Active Listening: Employ active listening techniques to provide solutions that are genuinely helpful to customers. 
  • New Hire Training: Conduct new hire training programs with excellent presentation skills, mentor developing associates. 

  • Operational Tasks 
  • Asset Management: Assume responsibility for Studio assets, including high-value test-drive vehicles. 
  • Time Management: Prioritize tasks to balance brand-building efforts with studio sales objectives. 
  • Test Drives: Coordinate and facilitate customer test drive experiences. 
  • You Bring:

  • 2+ years of relevant sales professional experience in commission-based environment, including building and managing a customer pipeline.
  • Proven track record of achieving individual sales goals.
  • Exceptional communication skills, encompassing active listening, clear verbal articulation, and proficient written communication, ensuring effective and concise conveyance of information.
  • Strong commitment to continuous personal and technical learning, with a track record of quickly acquiring new skills and knowledge and adaptability.
  • Demonstrated perseverance, grit, and the ability to prioritize long-term goals over short-term rewards, consistently exhibiting resilience and determination in overcoming challenges.
  • Keen understanding of automotive market dynamics, financial principles, and industry trends, enabling informed decision making for our customers.
  • Proactive and action-oriented, achieving objectives with a sense of urgency and efficiency.
  • Exceptional time management skills and a highly organized approach to tasks and responsibilities, ensuring prioritization and multitasking.
  • Exceptional interpersonal skills with a demonstrated ability to build and maintain positive, productive relationships with peers and customers.
  • Desire to coach, train and mentor developing associates.
  • Passionate about electric vehicles and the premium vehicle market. 
  • Bachelor’s degree or equivalent work experience preferred. High school or GED required.
  • Availability to work flexible hours including weekends, evenings, and holidays. 
  • Must maintain a valid driver’s license and be able to obtain a OMVIC Salesperson License. 
  • Ability to coordinate and facilitate customer test-drives.
  • Willingness to travel for on-boarding and training. 
  • Proficiency in English; knowledge of a secondary language is a plus. 
  • Microsoft Office, CRM tools (Salesforce preferred), and retail business systems user experience a plus. 
  • Physical capacity to stand for extended periods and perform tasks like twisting, bending, squatting, and reaching, with or without reasonable accommodation. 
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