Sales Director, Spotter Hardware - APAC/Singapore

Sofar Ocean is a ocean intelligence company that operates the largest privately-owned ocean sensor network in the world, delivering real-time data and analytics to maritime, government, defense, and research customers. Their two core platforms are Spotter, a global network of solar-powered buoys and sensing devices that measure waves, wind, weather, sound, currents, temperature, water quality, and water level, and Wayfinder, a voyage optimization software that helps shipping operators reduce fuel consumption and emissions by recommending optimal routes, speeds, and schedules based on live maritime weather data and vessel performance models. The company generates over 1.5 million real-time ocean observations per day from more than 2,500 deployed Spotters worldwide, providing ground-truth data trusted by NOAA, the U.S. Navy, and major commercial shipping fleets. Sofar Ocean's mission is centered on building a comprehensive data layer for the ocean to improve safety, efficiency, and environmental stewardship across maritime industries. Their Wayfinder platform delivers an average fuel reduction of 4 to 8 percent per voyage, directly translating into lower greenhouse gas emissions for commercial shipping, one of the world's largest industrial carbon emitters. By combining proprietary sensor infrastructure with advanced weather modeling, Sofar claims forecasts that are 50 percent more accurate than traditional models, enabling better preparation for extreme weather events and protection of maritime assets. What distinguishes Sofar Ocean is its vertically integrated approach: the company owns and operates its own sensor network, runs its own intelligence models, and delivers end-to-end solutions from raw ocean data collection to actionable voyage guidance. This positions them uniquely at the intersection of climate resilience, maritime efficiency, and ocean science, serving a diverse customer base that includes shipping companies, governments, coral reef researchers, and defense agencies seeking live, hyperlocal ocean intelligence at a global scale.

The Company

Sofar is the leading ocean intelligence platform. We’ve built the world’s largest real-time ocean network, turning billions of measurements into insights trusted by scientists, governments, and shipping fleets. Our technology makes the ocean more predictable and sustainable, helping customers save costs, cut emissions, and unlock insights that were once out of reach.

The Role

• Responsible for executing Sofar’s GTM strategy for hardware and services sales to commercial accounts in the APAC region.

• Individually source and win smaller, transactional sales and ensure customer success to drive additional purchases

• Team with internal SMEs to target and win larger, strategic opportunities

• Influence the Product Team by providing customer/market feedback to inform roadmap

• Work with marketing to devise demand generation campaigns and materials for educating the market on Sofar’s products

Impact You’ll Own:

• Develop and execute a strategic sales plan for the assigned territory, including regional partners.

• Lead the end-to-end sales process, including prospecting, qualification, proposal development, negotiation, and contract closure.

• Understand client needs deeply and position the Spotter’s unique value proposition effectively.

• Collaborate with internal teams (product, marketing, engineering) to align solutions with market demand and customer requirements.

• Work with and manage channel sales partners to develop business in new regions.

• Represent Sofar at industry events, conferences, and networking opportunities in the region.

About You

• 6+ year history of achieving or exceeding revenue targets in a technical hardware sales role, preferably in maritime, environmental tech, or related industries.

• Familiarity with / comfort with scientific instrumentation, either from a previous sales role or from field experience in oceanography, environmental science, ecology, environmental chemistry, etc.

• Demonstrated ability to grow and manage a sales pipeline of both transactional and complex, multi-stakeholder sales

• Excellent communication, negotiation, and interpersonal skills.

• Self-starter with the ability to work independently and collaboratively in a fast-paced environment.

• Willingness to travel as needed to meet clients and attend events.

Bonus Points

• Experience presenting a highly configurable product-set as an integrated platform

• Deep passion for the Ocean

• Familiarity with Hubspot CRM